Marketing Copywriter
About The Position
Exponent’s Business Development and Marketing team is seeking an experienced B2B copywriter for its Los Angeles, California or Oakland, California locations. The copywriter will develop content across print and digital formats, including thought leadership, case studies, social media, presentation decks, brochures, and HR and recruiting collateral. The role also contributes to strategic marketing projects and the development of the marketing function through content templates, value proposition messaging, omni-channel campaigns, event support, and web content. The position involves working with technical subject-matter experts to identify and communicate stories about Exponent’s engineering and scientific capabilities. The writer will manage multiple assignments and priorities, maintain brand consistency, incorporate stakeholder feedback, and help improve content processes and marketing operations. The role is part of a collaborative, evolving department and is based in an in-office, multidisciplinary work environment.
Requirements
- 10–12+ years of professional writing experience.
- Ability to absorb technical information, manage multiple assignments concurrently, and meet deadlines.
- Ability to prioritize deadlines and make sound judgment calls across concurrent deliverables.
- Portfolio of writing samples demonstrating a variety of formats, such as articles, web content, social posts, and sales collateral.
- Bachelor’s or master’s degree in a relevant field, such as English, journalism, communications, or marketing.
- Ability to distill complex technical capabilities into B2B long- and short-form content that resonates with target audiences.
- Stakeholder management experience, including understanding complex approval processes and risk mitigation.
- Strong interviewing skills and ability to identify topics suited to thought leadership, case studies, white papers, or graphics.
- Affinity for, or direct experience with, technical or relevant industry content development, marketing, and communications.
- Passion for science and engineering.
- Tactical understanding of B2B marketing writing and strategies, including use of AI tools to improve efficiency without sacrificing accuracy.
- Agile, growth-oriented mindset and willingness to adapt, test ideas, and respond to changing priorities and deadlines.
- Excellent verbal and written communication skills.
- Presently legally authorized to work in the United States; immigration sponsorship or processing is not provided.
Nice To Haves
- Prior experience in a regulated industry.
- Working knowledge of AP style.
- Basic SEO experience and knowledge of optimization tools such as SEM Rush.
Responsibilities
- Write content across print and digital formats, including thought leadership, case studies, social media, presentation decks, brochures, and HR and recruiting collateral.
- Conduct interviews, ask effective follow-up questions, manage expectations, and communicate expectations clearly to support the drafting process.
- Develop topic and story angles aligned with Exponent’s strategic and brand initiatives.
- Guide content brainstorming and help subject-matter experts identify compelling stories.
- Translate technical details about engineering and scientific capabilities into accessible content while managing multiple priorities.
- Ensure content consistently follows Exponent’s brand tone and style requirements.
- Incorporate subject-matter expert feedback and provide revisions and editorial solutions as needed.
- Continuously build knowledge of Exponent’s business and apply strategic messaging and priorities to content.
- Identify ways to repurpose, repackage, and upcycle existing and new content.
- Support marketing operations, including copyediting and proofreading other writers’ work.
- Contribute to process documentation and optimization.
- Support strategic marketing projects, including developing content templates, articulating the value proposition, drafting omni-channel campaigns, supporting events, and writing web content.
Benefits
- The company describes offering competitive benefits and compensation and recognition programs to support staff health, well-being, and meaningful work; specific benefits are listed on Exponent’s Life @ Exponent page.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
