Marketing Copywriter

Foundation Software•Strongsville, OH

About The Position

Foundation Software is seeking an experienced, self-driven copywriter to create compelling copy that boosts engagement and persuades readers to act. The copywriter will collaborate with an in-house creative team to support advertising strategy across multiple media and lead-generation platforms. Applicants are required to submit a portfolio or writing samples demonstrating persuasive copy, headlines, and subject lines. The role produces copy for digital and print ads, videos, email, direct mail, landing pages, product descriptions, and other formats. It also contributes ideas to a collaborative marketing team, develops headlines and calls to action, and works with analytics to test copy elements that drive marketing-qualified leads. The copywriter works with subject-matter experts and stakeholders to understand product audiences and messaging, monitors digital marketing trends and platform requirements, and identifies opportunities through competitor-content evaluation. The position works closely with the writing team and cross-company stakeholders, including designers, writers, sales representatives, and executives, to execute advertising and content strategy. Foundation describes its culture as casual, creative, hardworking, and supportive of work-life balance, with office amenities and employee activities. The company offers paid vacation and holidays, a 401(k) with match, tuition reimbursement, medical, vision, and dental coverage, and discounts on pet, home, and auto insurance.

Requirements

B2B copywriting experience is required.
Outstanding writing skills across a variety of forms and media, including ad copy, blogs, social content, emails, headlines, and subject lines.
Ability to write for different audiences and stages of the marketing funnel.
Ability to recognize psychological triggers that impact buying decisions.
Ability to write compelling headlines and subject lines that boost engagement.
Ability to use storytelling to establish emotional connections with audiences.
Ability to create distinctive brand messaging.
Understanding of keyword research, on-page SEO elements, and content marketing strategies.
Strong attention to detail, grammar, and consistency.
Ability to manage multiple projects with different tones and voices and meet deadlines.
Ability to work in a challenging environment and collaborate with cross-company stakeholders.
Applicants must submit a portfolio or writing samples demonstrating persuasive copy, headlines, and subject lines.

Nice To Haves

Certifications from Google, Copyblogger, or in content marketing.
Familiarity with SEO principles, keyword search, and AI tools.

Responsibilities

Offer fresh copy concepts, ideas, and contributions to a collaborative marketing team.
Produce engaging, clear copy for digital and print ads, videos, email, direct mail, landing pages, product descriptions, and other media.
Develop headlines, taglines, and calls to action.
Work with analytics to test copy elements that drive marketing-qualified leads.
Draft newsletters, email campaigns, and direct-mail campaigns that encourage conversations.
Proofread work and ensure copy is accurate and error-free.
Meet with subject-matter experts and stakeholders to understand audiences and messaging for each product line.
Stay current on digital marketing trends and requirements for each platform.
Evaluate competitor content strategies and identify market opportunities.
Work closely with the writing team to execute advertising and content strategy.
Manage multiple projects with different tones and voices while meeting deadlines and collaborating with cross-company stakeholders.