Marketing Junior Copywriter

Fjällräven North America • Louisville, CO

13h • Hybrid

About The Position

The Junior Copywriter at Fjällräven helps shape the brand’s voice and create engaging storytelling across consumer-facing touchpoints. Working with the Associate Creative Director and the broader Creative and Marketing Teams, this hands-on role contributes to campaigns, product copy, content and brand experiences that support business objectives and strengthen the Fjällräven brand.

The role involves developing copy for email, social media, ecommerce, performance marketing, retail and other channels; supporting seasonal campaigns and product launches; translating campaign concepts into channel-specific messaging; and communicating product features and benefits. The Junior Copywriter also collaborates with creative partners and cross-functional stakeholders, develops editorial and social-first content, and proofreads and refines copy for clarity, accuracy and brand consistency.

The position is based in Louisville, Colorado, with in-office work Monday through Thursday and a remote option on Friday. Fjällräven describes itself as an outdoor apparel and equipment brand focused on sustainability, functionality and timeless design.

Requirements

• Bachelor's degree in Advertising, Communications, Journalism, English, Marketing or a related field, or equivalent practical experience.
• At least 2 years of copywriting experience, preferably in an agency, in-house creative team or consumer-facing brand environment.
• Strong writing, editing and proofreading skills with attention to detail.
• Portfolio demonstrating creative thinking, strong writing and the ability to adapt tone and messaging across formats and channels.
• Ability to develop compelling headlines, campaign concepts, product copy and short-form content.
• Understanding of brand voice and ability to maintain consistency while adapting copy for different audiences and platforms.
• Experience writing for digital channels, including email, social media, ecommerce and paid media.
• Ability to translate complex product information into clear, engaging, consumer-friendly language.
• Strong conceptual thinking and willingness to contribute ideas beyond the written word.
• Comfort receiving feedback, collaborating on others' ideas and refining work.
• Strong organizational skills and ability to manage multiple projects in a fast-paced environment.
• Curious, collaborative and proactive attitude, with eagerness to learn and grow.

Nice To Haves

• Interest in outdoor culture, nature, sustainability and thoughtful product design.
• Familiarity with SEO, content strategy and digital marketing best practices.

Responsibilities

• Collaborate with the Creative and Marketing Teams to develop and execute connected brand experiences, campaigns and content aligned with business objectives.
• Write clear, compelling copy for email, social media, ecommerce, performance marketing, retail and other consumer-facing channels.
• Support seasonal campaigns, product launches and brand storytelling initiatives with original ideas, headlines, messaging and creative concepts.
• Adapt larger campaign ideas into channel-specific copy while maintaining a consistent brand voice for different audiences and platforms.
• Create product-focused copy that communicates features, functionality and benefits in an informative and engaging way.
• Develop social-first and platform-native copy, including captions, short-form video scripts, creator collaborations and emerging storytelling formats.
• Collaborate with Art Directors, Designers, Content Creators and other creative partners to combine words and visuals effectively.
• Support in-store marketing, merchandising and retail messaging in collaboration with the Visual Merchandising Team.
• Contribute original content ideas, editorial storytelling and brand narratives that build connections with the audience and the outdoors.
• Proofread, edit and refine copy for accuracy, clarity, consistency and alignment with brand guidelines.
• Work with cross-functional stakeholders to understand project objectives, incorporate feedback and deliver creative solutions that meet brand and business needs.
• Manage multiple projects and deadlines, balancing quick-turn copy requests with longer-term creative initiatives.
• Stay informed about culture, consumer behavior, outdoor lifestyles and evolving storytelling formats, bringing fresh perspectives to the creative process.

Benefits

• 401(k) with employer match.
• Comprehensive health and wellness benefits for full-time employees, including medical, dental and vision coverage, and long- and short-term disability.
• Generous paid time off and paid company holidays.
• Product discounts and access to Fjällräven outdoor events.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level