Digital Marketing Copywriter, Contract

Digital United•Farmington, CT

10d•Hybrid

About The Position

Primacy is seeking a mid-level creative copywriter for a contract, hybrid position working with a variety of clients, particularly in higher education, healthcare, and financial services. The role develops ideas, brand stories, and messaging across campaigns, websites, and digital experiences, with a significant focus on SEO-driven website copy. The copywriter balances search performance and user intent with audience-focused storytelling, while developing campaign concepts, memorable headlines, and brand voice across channels and audiences. The copywriter collaborates from the beginning of the creative process with creative directors, designers, strategists, UX professionals, and client teams. The position also contributes creative concepts and presentations for new business pitches, identifies opportunities to grow existing client accounts, and participates in client meetings and presentations. The work calls for curiosity, creativity, strategic thinking, strong collaboration, and the ability to adapt to varied client needs and workflows.

Requirements

A strong portfolio demonstrating original concepts, brand storytelling, campaign thinking, and effective digital copy.
At least 3 years of agency or comparable creative experience, with demonstrated conceptual and digital writing capabilities.
Experience developing content for websites, campaigns, thought leadership, and other digital marketing channels.
Ability to think conceptually and develop distinctive ideas.
Strong understanding of how copy and design work together to create cohesive brand experiences.
Ability to multitask in a fast-paced agency environment and switch between projects as needed.
Ability to collaborate with colleagues across the organization.
Ability to apply strategic and creative thinking to diverse client needs across verticals such as healthcare, financial services, higher education, and manufacturing.
Understanding of brand identity and how to keep messaging on brand.
Strong attention to detail and editing and proofreading skills.
Proven experience writing SEO-informed digital content that balances search performance, user intent, and brand voice.
Ability to balance in-person and remote environments.

Responsibilities

Develop original ideas, campaign concepts, headlines, and messaging that bring brands to life and connect with audiences.
Translate brand positioning, audience insights, and strategic objectives into distinctive narratives across channels.
Write clear, engaging, action-oriented copy for websites, digital campaigns, social media, and other marketing touchpoints.
Develop and optimize website copy using SEO best practices while balancing search visibility, user intent, brand voice, and storytelling.
Help shape messaging frameworks, content hierarchies, and editorial approaches for cohesive digital brand experiences.
Partner with creative directors, designers, UX professionals, and strategists to develop ideas and bring concepts to life.
Work directly with client teams, adapting to their systems, workflows, and brand standards while contributing ideas and strategic thinking.
Contribute creative thinking, concepts, spec work, and presentations to new business pitches.
Identify opportunities to expand creative and marketing work with existing clients and support account growth and client retention.
Translate complex topics into clear, approachable content, particularly for higher education, healthcare, and financial services audiences.
Participate in client meetings, brainstorming sessions, and creative presentations; explain creative decisions and incorporate feedback.