Pharmaceutical Digital Copywriter

ICON plc • Blue Bell, SD

8d • Remote

About The Position

ICON’s Patient Recruitment Solutions (PRS) digital team is seeking a versatile and strategic Copywriter to create patient-facing digital content for clinical trial recruitment campaigns. The role develops compelling, clear, engaging, and compliant messaging for prospective patients and caregivers, translating complex medical and clinical information into accessible content. Formats include digital video scripts, static ads, landing pages, paid media, and social media content.

The Copywriter works collaboratively with design, copy, media, creative, video production, and clinical subject matter experts to develop campaign content and concepts. The role requires adapting messages to specific audiences, health conditions, and cultural sensitivities, and ensuring content complies with regulatory and ethical standards, including IRB-approved language and sponsor guidelines. This position is based in the United States and is remote.

Requirements

• At least 3 years of copywriting experience specifically creating patient recruitment content, in an agency or in-house setting.
• Demonstrated experience writing for digital video and static advertising formats, including paid social, display, and programmatic.
• Strong understanding of social media platforms, their video formats and specifications, and audience behaviors.
• A strong portfolio of campaigns targeting consumers or patients, especially in regulated industries.
• Understanding of clinical trial protocols, inclusion and exclusion criteria, and the patient journey.
• Exceptional writing, editing, and storytelling skills, with attention to clarity, tone, and accuracy.
• Experience collaborating in cross-functional teams with creative, strategy, and medical or regulatory stakeholders.
• Working knowledge of digital marketing best practices, including SEO, UX, and A/B testing.
• Bachelor's degree.
• Legal right to work in the country where the role is based.

Nice To Haves

• Bilingual or multilingual copywriting experience.

Responsibilities

• Write persuasive, patient-focused copy for digital advertising campaigns, including video scripts, static ads, paid media, and social content.
• Work with designers and video production specialists to conceptualize, design, and produce short-form video advertising reels optimized for Instagram, TikTok, YouTube Shorts, LinkedIn, and Facebook.
• Develop headlines, taglines, and calls to action for diverse patient audiences.
• Collaborate with creative directors, designers, video producers, and clinical subject matter experts to align messaging with trial protocols and patient insights.
• Adapt tone, language, and reading level for specific demographics, health conditions, and cultural sensitivities.
• Ensure content adheres to regulatory and ethical standards, including IRB-approved language and sponsor guidelines.
• Contribute to creative strategy sessions and generate campaign concepts intended to improve enrollment and retention.
• Edit and refine copy using feedback from stakeholders, compliance reviewers, and performance data.
• Maintain consistent voice and messaging across campaign touchpoints.

Benefits

• Competitive base salary and performance-related incentives.
• Health and wellbeing programs, including medical, dental, and vision coverage where applicable.
• Retirement and pension plans.
• Life assurance and disability coverage.
• Employee assistance programs and wellbeing resources.
• Learning and development opportunities through structured training and career pathways.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level