Copywriter

Lakeview Loan Servicing•Horsham Township, PA

7h•Remote

About The Position

The Copywriter, Marketing & Brand Experience is a senior creative contributor responsible for developing and maintaining Lakeview’s brand voice, messaging standards, and content quality across consumer acquisition, customer education, and internal communications. Reporting to the Creative Director, this role works with marketing channel owners and cross-functional teams to create content that supports campaign objectives, aligns with Lakeview’s brand voice, and meets compliance requirements. The Copywriter proactively proposes campaigns, content series, and storytelling opportunities; develops reusable editorial resources; and partners with channel owners, business stakeholders, Legal, and Compliance to improve clarity, consistency, and effectiveness in a fast-paced, regulated environment. The role translates complex mortgage products and business objectives into effective communications consistent with brand standards and regulatory requirements. This is a fully remote position with a salary range of $75,000 to $90,000, plus an annual bonus. Benefits include medical coverage starting on day one and a company-matched 401(k). Compensation may vary based on experience, location, and other job-related factors.

Requirements

At least 5 years of professional copywriting, brand communications, or content strategy experience in an in-house marketing team, agency, or comparable organization.
Exceptional writing, editing, proofreading, and storytelling skills, demonstrated by a portfolio spanning short-form campaigns and longer-form communications.
Strong experience in direct-response marketing, consumer acquisition messaging, and conversion-oriented copywriting.
Demonstrated experience establishing brand voice guidelines, editorial standards, messaging frameworks, or content governance resources.
Ability to evaluate creative requirements and translate complex financial or technical information into clear, compelling, and accurate communications for diverse audiences.
Experience developing content across direct mail, email, digital advertising, web, presentations, and internal or executive communications.
Experience scripting video or multimedia content and collaborating with design and production specialists.
Strong analytical, communication, organizational, and collaboration skills, including experience using campaign insights to improve messaging effectiveness.
High school diploma or GED equivalent required.

Nice To Haves

Bachelor’s degree in Marketing, Communications, Journalism, English, Advertising, or a related field, or equivalent demonstrated professional experience.
Experience in mortgage lending, financial services, or another regulated industry.
Familiarity with SEO, GEO, marketing platforms, and approved AI-assisted workflows.

Responsibilities

Support the development and refinement of Lakeview’s brand voice, tone, editorial standards, messaging framework and principles, and content guidelines.
Collaborate with the creative team and channel owners on creative concepts, messaging approaches, and copy for multichannel campaigns, including direct mail, email, paid media, websites, landing pages, and digital content.
Create clear, accurate, and persuasive communications about mortgage products, financial concepts, and customer value propositions for target audiences.
Review audience insights, campaign performance, and A/B testing results with channel owners to identify opportunities and recommend messaging improvements.
Develop and edit customer education content, FAQs, lifecycle messaging, and other communications about mortgage and homeownership topics.
Support executive and internal communications, enterprise announcements, employee engagement initiatives, presentations, and business partner messaging.
Collaborate with the Video Content Producer on scripts, story outlines, interview questions, voiceovers, and integrated multimedia concepts.
Contribute to content strategies, campaign concepts, and storytelling opportunities that support marketing and enterprise priorities.
Work with the Creative Director and leadership to ensure verbal and visual communications create cohesive, recognizable brand experiences.
Support consistent application of Lakeview’s brand voice and editorial standards, recommending ways to strengthen messaging.
Coordinate with Legal, Compliance, and business stakeholders to evaluate content accuracy, ensure appropriate use of approved claims and disclosures, and coordinate required reviews.
Apply SEO and GEO best practices to website content, educational articles, and other digital communications to improve visibility in traditional and AI-powered search.
Perform other duties as assigned.