Copywriter

Scheels•Fargo, ND

About The Position

The Digital Copywriter writes and proofreads email, SMS, and push copy for campaigns and automated customer messaging flows intended to engage customers and drive revenue. The role also supports digital teams with additional campaign copy and collaborates with teams across the SCHEELS campus to ensure messaging speaks authentically to customer personas. This associate helps advance digital messaging and modern search strategies by using SEO and AEO best practices to improve the visibility of SCHEELS videos across YouTube, Google, and AI answer engines. The role champions adoption of AI and other technologies to improve and scale writing workflows, builds repeatable processes for adapting campaign briefs to multiple channels, and incorporates proofing checkpoints so content is fact-checked, edited, and approved before publication. The ideal candidate has strong writing and proofreading skills and experience using AI tools in a writing or marketing workflow. A bachelor’s degree in Communication, English, Journalism, Digital Marketing, or a related field is preferred. The role requires following SCHEELS customer-service, culture, teamwork, learning, dress, and efficiency expectations. It involves sedentary work and may require sitting, standing, bending, climbing, stooping, kneeling, crouching, reaching, walking, pushing or pulling, lifting, talking, and hearing, with or without reasonable accommodation. Associates are expected to follow safety procedures and perform their duties in a way that minimizes injury risk.

Requirements

Proficient writing skills.
Experience using AI tools in a writing or marketing workflow is sought for the ideal candidate.
Ability to apply basic math, grammar, punctuation, and spelling concepts.
Ability to adapt to a changing work environment and listen to, learn from, apply, and accept critical feedback.
Ability to meet deadlines and follow SCHEELS customer-service, culture, teamwork, dress, efficiency, and safety expectations.
Ability to sit, stand, bend at the waist, climb, stoop, kneel, crouch, reach, walk, push or pull, lift, talk, and hear, with or without reasonable accommodation.
Ability to perform sedentary work involving up to 10 pounds of force occasionally and/or a negligible amount of force frequently.

Nice To Haves

Bachelor’s degree in Communication, English, Journalism, Digital Marketing, or a related field preferred.

Responsibilities

Write and proof email, SMS, and push copy—including subject lines, preheaders, body copy, calls to action, and short-form messages—while meeting character limits, compliance rules, and the SCHEELS brand voice.
Write, audit, and refresh copy for automated messaging such as welcome, browse-abandonment, cart-abandonment, and post-purchase flows to improve open and click-through rates and increase revenue.
Support additional digital teams with campaign copy, adapting messaging to each platform’s format and audience.
Collaborate with cross-functional teams across the SCHEELS campus to ensure messaging authentically speaks to each customer persona.
Identify where AI and other technologies can speed up, improve, and scale writing workflows across channels, and champion their adoption across the digital copy team.
Build and maintain a repeatable workflow that turns one campaign brief into channel-ready copy for email, SMS, push, social, and YouTube.
Build proofing checkpoints into AI workflows so every draft is fact-checked, edited, and approved before publication.
Research and implement SEO and AEO trends, keywords, and customer questions to grow SCHEELS’ presence in Google search and AI platforms.
Write YouTube descriptions using SEO and AEO best practices to increase the visibility of SCHEELS videos across YouTube, Google, and AI answer engines.
Treat co-workers, customers, and business partners with genuine, consistent customer-service courtesy.
Approach daily tasks, projects, and follow-up communication with energy and urgency; build expertise in the role; show respect and appreciation; arrive at work and meetings 10 minutes early; help others; listen, learn, apply knowledge, accept feedback, adapt to change, and meet deadlines.
Follow SCHEELS dress and grooming expectations and safety procedures.