Copywriter

MDVIP•Boca Raton, FL

About The Position

MDVIP is seeking a creative, strategic, and results-driven Copywriter to join its marketing team in Boca Raton, Florida. The role shapes compelling narratives for physicians and patients across a growing range of channels, using AI-powered tools and content automation to scale high-quality output. The Copywriter applies competitive insights and adapts writing across formats, from long-form editorial to paid social, email, and advertorial content, to support the full marketing funnel. The position works across teams to develop communication strategies for physician recruitment, transitioning practices, and open practice opportunities, and contributes to the patient journey from recruitment through retention. The Copywriter owns and evolves brand templates to ensure content remains on-message and compliant with MDVIP guidelines, while managing projects and priorities with minimal oversight.

Requirements

Bachelor’s degree, preferably in Communications or Marketing.
At least 5 years of related business writing experience in a corporate or agency setting.
Demonstrated experience writing across multiple channels, including digital, social, email, print, direct mail, and SEO.
Advanced proficiency in AI-driven content creation.
Excellent communication skills, including the ability to present and defend creative concepts to creative and non-creative stakeholders.

Nice To Haves

Healthcare background.
Proactive, curious, and comfortable working in a fast-paced environment.
Familiarity with marketing automation platforms.

Responsibilities

Research the competitive landscape and turn insights into persuasive, audience-first content that motivates physicians and patients to act.
Write copy across channels including paid social, advertorials, white papers, email, landing pages, brochures, member communications, and other formats.
Use AI tools and content templates to increase creative output and reduce repetitive work.
Own and evolve brand-voice templates to keep content on-message and compliant with MDVIP guidelines.
Partner across teams to shape communication strategies for physician recruitment, transitioning practices, and open practice opportunities.
Support the patient journey from recruitment through retention through empathetic copy for broader marketing initiatives.

Benefits

Competitive base salary with performance-based incentives.
Medical and prescription drug coverage.
Dental coverage.
Vision coverage.
Flexible Spending Account.
Health Savings Account.
Dependent Care Flexible Spending Account.
Basic and Supplemental Life Insurance and Accidental Death and Dismemberment coverage.
Disability Income Protection Plan.
Employee Assistance Program.
401(k) retirement program.
Vacation.
Paid holidays and personal time.
Paid sick and family and medical leave time as required by law.
Ongoing training and leadership development programs.