Copywriter

Ride Aventon•Brea, CA

About The Position

Aventon is seeking a versatile, detail-oriented Copywriter to create compelling, on-brand copy for its range of electric bikes across multiple channels and formats. The role helps maintain a unified brand voice and consistent messaging that connects with audiences, drives engagement, and supports marketing campaigns and product launches. The Copywriter collaborates with the Brand Director, Product Marketing, design, marketing, and product teams to support brand storytelling and conversion goals. The position also supports website content and digital experiences, with attention to clarity, consistency, effective calls to action, and SEO best practices.

Requirements

At least 3 years of professional copywriting experience.
A strong portfolio demonstrating versatility across channels and formats.
Exceptional attention to detail, grammar, and style.
Ability to adapt tone and messaging for different audiences and platforms.
Comfort managing multiple projects in a fast-paced environment.
Strong storytelling skills.
Passion for electric bikes, cycling, and the outdoors.
Understanding of content and marketing funnels.
Knowledge of HTML and creating digital content.

Nice To Haves

Copywriting experience with consumer brands or in e-commerce is preferred.
Experience in B2B and direct-to-consumer communications is a plus.
Understanding of content and marketing funnels.
Knowledge of HTML and creating digital content.

Responsibilities

Develop and maintain a consistent brand voice across web, email, advertising, packaging, B2B, and social channels in collaboration with the Brand Director.
Align tone, language, and style across campaigns, departments, and customer touchpoints, adapting the brand voice to different platforms, audiences, and contexts.
Collaborate with Product Marketing to optimize naming conventions for products, features, and innovations.
Write and edit copy for email campaigns, SMS, advertisements, hero placements, and promotional materials.
Create taglines, headlines, and positioning lines that communicate the rationale behind product features and launches.
Develop sales-focused landing page content, calls to action, and special campaign pages, including product launches, giveaways, About Us, and press pages.
Produce copy for B2B and retailer campaigns, including print collateral, Promoboxx social campaigns, and advertisements.
Create copy variations for A/B testing to optimize performance.
Create engaging blog content and adapt it for different formats, including email-friendly versions.
Assist in developing hero copy for social media and other platforms.
Edit press releases and other media communications.
Support ongoing website content needs and maintain cohesive messaging for specialty pages and product descriptions.
Collaborate with design, marketing, and product teams to create copy that supports brand storytelling and conversion goals.
Apply SEO best practices and write content with a digital focus.