Copywriter

Hiebing • Madison, WI

5d • Hybrid

About The Position

Hiebing is seeking a curious, collaborative Copywriter who can turn insight into ideas and ideas into momentum. The role develops concepts, copy and brand voices across print, digital, social, audio, video and emerging platforms, contributing to integrated campaigns for regional and national brands. The Copywriter works closely with creative and cross-functional partners and brings strategic thinking, critical judgment and strong craftsmanship to each assignment.

The position involves writing and presenting creative work, managing multiple projects and maintaining consistent, authentic brand voices across audiences and channels. The Copywriter is also expected to stay informed about culture, consumer behavior, emerging technologies and AI-enabled creative tools, using AI thoughtfully to support research, exploration and ideation while ensuring the work remains original, strategically grounded and well-crafted. Hiebing describes its culture as collaborative, curious and focused on continuously improving the work together.

The role offers a hybrid work environment based on the Madison office: onsite Monday through Wednesday and remote Thursday and Friday. Benefits include medical, dental and vision insurance, a 401(k) with company match and profit sharing, paid parental leave, generous paid time off including a birthday off, professional development funding and ongoing learning opportunities, and opportunities for pro bono work and community involvement.

Requirements

• 3–5 years of copywriting experience, preferably in an advertising agency or integrated marketing environment.
• An outstanding portfolio demonstrating big ideas and exceptional craftsmanship across multiple channels.
• Experience writing for traditional, digital, social, video and audio platforms.
• Strong critical thinking and creative judgment, including the ability to evaluate ideas in relation to strategy, audience and business impact.
• Excellent communication and presentation skills, with the ability to articulate ideas clearly and persuasively.
• A collaborative mindset that embraces feedback, builds on others’ ideas and contributes positively to team success.
• Curiosity, initiative and a commitment to improving writing craft.
• Strong organizational skills and the ability to manage multiple priorities in a fast-paced environment.
• Bachelor’s degree in Advertising, Communications, English or a related field.
• Authorization to work in the United States without requiring current or future employer sponsorship.

Responsibilities

• Develop compelling concepts, copy and brand voices across print, digital, social, audio, video and emerging platforms.
• Partner with art directors, creative directors, strategists, producers and cross-functional teams to develop integrated campaigns.
• Participate in brainstorming, ask thoughtful questions and uncover insights that lead to stronger creative ideas.
• Write across channels while maintaining authentic brand voices and adapting messaging for different audiences and platforms.
• Present creative work internally and externally with confidence, clarity and enthusiasm.
• Evaluate ideas through the lens of strategy, audience and business objectives.
• Stay curious about culture, consumer behavior, emerging technologies and AI-enabled creative tools.
• Use AI thoughtfully to support research, exploration and ideation while ensuring deliverables demonstrate strategic thinking, originality and craftsmanship.
• Manage multiple projects, balance priorities, meet deadlines and maintain a high standard of creative excellence.
• Refine language, challenge assumptions and help raise the bar for writing craft.
• Contribute to a culture of curiosity, collaboration and continuous learning.

Benefits

• Competitive medical, dental and vision insurance.
• 401(k) with company match and profit sharing.
• Paid parental leave.
• Generous paid time off, including your birthday off.
• Professional development funding and ongoing learning opportunities.
• Opportunities to participate in pro bono work and community involvement.
• Hybrid work environment: Madison office Monday–Wednesday; remote Thursday–Friday.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level