Copywriter

American Cruise Lines • Guilford, CT

3d • Onsite

About The Position

Reporting to the Brand Communications Manager, the Copywriter develops compelling content to inspire current and potential customers to cruise with American Cruise Lines. The role amplifies the brand voice across marketing channels and communications, working with marketing, creative design, internal stakeholders, and subject matter experts to turn ideas, products, and information into engaging written content. The ideal candidate is a strong storyteller who can adapt messaging for different audiences, channels, and business objectives, and can balance strong writing skills, creativity, strategic thinking, and management of multiple projects in a fast-paced environment.

The position is onsite five days per week in the Guilford office. Occasional travel may be required. American Cruise Lines describes a dynamic, collaborative environment focused on innovation and excellence, with opportunities to build a career and make an impact.

Requirements

• Bachelor’s degree in English, Journalism, Marketing, or a related field.
• At least 5 years of professional copywriting, content writing, marketing communications, or related experience.
• A strong portfolio demonstrating copywriting experience across multiple types of marketing and brand copy.
• Ability to write compelling, effective direct-response copy that maintains brand voice, motivates audiences to act, and drives measurable engagement and conversion.
• Strong command of grammar, punctuation, style, and tone.
• Strong understanding of brand voice and audience-focused communication.
• Exceptional writing, editing, proofreading, and storytelling skills, with strong attention to detail in a fast-paced, deadline-driven environment.
• Strong research, organizational, and project management skills, including the ability to manage multiple projects simultaneously.
• Ability to work independently and collaborate effectively across teams.
• Ability to receive feedback and work effectively with stakeholders across the organization.
• High proficiency in Microsoft Office Suite, including Word, Excel, and PowerPoint.
• Experience using AI-assisted writing while maintaining originality, accuracy, brand voice, and editorial judgment.

Nice To Haves

• Agency or brand experience.
• Experience writing for the travel industry.
• Familiarity with SharePoint and project management tools.

Responsibilities

• Develop high-quality copy for the website, direct mail, advertisements, email, internal communications, marketing campaigns, social media, and other digital and print content.
• Create clear, engaging copy that applies the appropriate voice for each brand and channel and supports business initiatives.
• Edit and proofread copy for accuracy, clarity, consistency, and adherence to brand standards, editorial guidelines, and style.
• Partner with marketing, creative, and internal teams to understand objectives and develop effective content.
• Collaborate with creative designers to align creative concepts and ensure written and visual elements work together effectively.
• Contribute ideas and recommendations to improve the effectiveness of content and communications.
• Stay current on content, copywriting, digital marketing, competitive review, and audience engagement trends.
• Incorporate SEO in partnership with the digital content team when appropriate.

What This Job Offers

• Job Type: Full-time