Copywriter

Knitwell Group

2d•Remote

About The Position

The Copywriter develops and implements creative, seasonal, and promotional copy for Ann Taylor Marketing. This role applies Ann Taylor’s brand positioning and voice to express fashion and cultural trends in compelling, original, elevated, and accessible ways, keeping consumer-facing communications modern, relevant, differentiated, and inspired. The Copywriter uses consumer insights and seasonal mindsets, adapts brand-appropriate messaging to channels such as social, email, and paid media and to audience types such as acquisition, retention, and reactivation, and supports brand awareness, store and website traffic, and sales. The role partners with cross-functional teams and Creative colleagues, including design partners, to create on-brand content across categories and channels from concept through final execution. It requires managing production workflow, maintaining copy standards, writing and proofreading to a high standard, and working creatively and accurately under tight deadlines. The position is listed as regular, full time, and remote.

Requirements

Bachelor’s degree in English, journalism, communications, or advertising.
At least 3 years of copywriting experience in advertising, direct marketing, or publishing.
Background in fashion ecommerce or editorial, with extensive knowledge of current trends, style, culture, and fashion-world language.
Creative work portfolio.
Ability to think strategically about interactive design, advertising, media, and audiences.
Strong conceptual skills and knowledge of how copy relates to art, design, graphics, and typography.
Experience developing direct-response concepts, email marketing, and direct mail.
Ability to work independently, partner with others, and work well within a team.
Flexibility and willingness to pitch in; ability to multitask, adapt, reprioritize, and think creatively under tight deadlines.
Strong organizational skills and meticulous attention to detail.
Self-motivation, entrepreneurial spirit, and a positive attitude.
Outstanding written and verbal communication skills, with excellent editing, proofreading, self-editing, and text sense-checking abilities.
Proficiency with Word or Google Docs; experience with database tools; knowledge of Internet technology.

Nice To Haves

Experience with email and promotions copywriting is preferred.
Interest in and curiosity to learn more about email, promotional, online, and social media copywriting.

Responsibilities

Translate brand and marketing strategy into compelling copy.
Ensure consistency with Ann Taylor copy standards and maintain high standards for writing and proofreading.
Evolve best practices and writing processes to improve efficiency and proficiency.
Effectively manage production workflow.
Write informative and compelling marketing copy across channels and categories.
Use varied writing styles to engage diverse audiences across print and digital media.
Work under tight deadlines with attention to detail and a holistic vision.
Partner with cross-functional teams and Creative colleagues to craft inspiring, on-brand content across categories and channels.
Collaborate with design partners conceptually from the beginning stages through final execution.
Apply promotionally driven messaging and direct-response engagement best practices.
Stay current on best practices and trends among brands and retailers, particularly customer relationship marketing tactics and trends.
Confidently express a point of view on copy and advertising direction.