Marketing Copywriter, Competitive Cyclist & Backcountry

CSC Generation•Cottonwood Heights, UT

19d•Hybrid

About The Position

Backcountry is seeking a Marketing Copywriter to create compelling copy that inspires customers to get outside and drives business results across Backcountry, Competitive Cyclist, Steep & Cheap, and other brands. The role writes messaging across major marketing channels, maintaining each brand’s distinct voice while adapting content to different audiences, campaigns, channels, and customer journeys. Cycling content is a significant part of the position, including weekly bike launches and writing about bike technology for experienced riders. The Copywriter will work on a lean team, taking end-to-end ownership of assignments and making decisions while moving quickly. The role also contributes to the team’s adoption of AI in editorial workflows by using approved tools and prompt libraries, following documented processes, and sharing ideas to improve workflows without compromising creativity, accuracy, quality, or brand voice. Success involves consistently delivering polished, on-brand copy on deadline. The position reports to the Managing Editor and is based in Cottonwood Heights, Utah, with a hybrid schedule of three days per week in the office.

Requirements

At least 2 years of professional copywriting or editorial experience; ecommerce, retail, or consumer marketing experience is preferred.
Exceptional writing, editing, and proofreading skills, including the ability to adapt tone across brands and channels.
Experience writing high-performing marketing copy across email, digital marketing, web, and paid media.
Experience using generative AI tools such as ChatGPT, Claude, Gemini, or similar in writing workflows, with strong editorial judgment and quality control.
Willingness to learn and follow established AI prompts, workflows, and documentation used in content production.
Working knowledge of SEO, conversion copywriting, and performance-driven marketing best practices.
Excellent organizational skills and ability to manage multiple priorities and consistently meet deadlines.
Collaborative mindset and experience partnering across creative, marketing, merchandising, and ecommerce teams.

Nice To Haves

Rides and has knowledge of bike technology.
Experience writing about technical outdoor products, including bikes.

Responsibilities

Write marketing copy for email, SMS, paid social, display, landing pages, site merchandising, and other customer touchpoints for Backcountry and Competitive Cyclist.
Bring bike launches and technical specifications to life for experienced riders, and write confidently about other outdoor categories.
Adapt messaging to each brand’s distinct voice and audience and tailor copy to each marketing channel.
Maintain brand voice, tone, and editorial standards; follow established style guidelines and flag inconsistencies or gaps to the Managing Editor.
Optimize copy using customer insights, SEO best practices, A/B test results, and conversion data to improve campaign performance and engagement.
Use AI tools in daily writing workflows according to team prompt libraries, best practices, and quality standards.
Contribute ideas as the team tests AI tools and workflows, sharing effective approaches to improve speed and quality.
Participate in peer copy reviews and give and receive feedback to strengthen quality, consistency, and craft.
Partner with Merchandising, Creative, Marketing, eCommerce, and SEO teams to deliver cohesive campaigns, communicate timelines, and identify risks before launch.
Deliver polished, accurate copy under tight deadlines while balancing speed with editorial excellence and attention to detail.