Marketing Copywriter

University of Missouri Health Care • Columbia, MO

15h • $52,666 - $83,179 • Hybrid

About The Position

MU Health Care is seeking a creative copywriter to turn complex health care topics into clear, engaging content for patients, employees, providers, and the communities it serves. The role develops and executes multichannel marketing campaigns, producing content for print and digital advertising, email journeys, and other communications. The successful candidate is collaborative, strategic, detail-oriented, able to manage multiple projects and deadlines, receptive to feedback, and skilled at maintaining brand voice and writing persuasive calls to action.

The position is in the Planning & Marketing department and uses a hybrid work arrangement. The stated regular schedule is Monday through Friday, 8 a.m. to 5 p.m., with evenings and weekends as required. The base pay range is $52,665.60–$83,179.20 per year, based on experience.

MU Health Care describes its culture as inspired, hard-working, and collaborative, with a mission to save and improve lives. It is an academic health system with seven hospitals and more than 90 specialty clinics. The organization highlights opportunities for career growth and support.

Requirements

• Bachelor’s degree in marketing, communications, journalism, business, health care administration, or a related field.
• Three years of experience in marketing, public relations, communications, journalism, or a related field.
• Exceptional writing skills and ability to translate complex health care topics into clear content.
• Ability to manage multiple projects, meet deadlines, incorporate feedback, and apply edits and brand guidance to future work.
• Strong project management skills, attention to detail, and understanding of brand voice.

Nice To Haves

• Experience in health care, hospitality, or service sectors.
• Experience writing multichannel campaigns in a marketing or communications role.
• Additional license or certification requirements as determined by the hiring department.

Responsibilities

• Write, edit, and develop content for multichannel marketing campaigns, including landing pages, emails, digital and print ads, video scripts, social media, brochures, and direct mail.
• Create marketing and advertising copy with attention-grabbing headlines, audience-relevant content, and clear, compelling calls to action.
• Simplify complex health care information and adapt messaging for different audiences and print and digital channels.
• Maintain consistent tone, style, brand standards, and brand voice across all media.
• Collaborate with marketing strategists, designers, and communicators across departments to recommend and develop content strategies that build engagement and drive conversion.
• Use market and consumer research, industry trends, subject matter experts, and industry terminology to inform messaging and writing accuracy.
• Interview physicians, health care administration professionals, and patients for custom-written health and wellness articles.
• Manage projects from start to finish, including outlines, drafting, SME interviews, and meeting deadlines.
• Complete unit- or department-specific duties as outlined in department documents, as applicable.

Benefits

• Health, vision, and dental insurance coverage starting day one.
• Generous paid leave and paid time off, including nine holidays.
• Multiple retirement options, including 100% matching up to 8% and full vesting in three years.
• Tuition assistance for employees (75%) and immediate family members (50%).
• Discounts on cell phone plans, rental cars, gyms, hotels, and more.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level