Marketing Copywriter

Gulf Coast Blood•Houston, TX

20h

About The Position

The Marketing Copywriter, reporting to the Marketing Manager and working within Brand & Creative, develops original, human-written content that informs, engages, and inspires donors, employees, and community stakeholders. As the Marketing team’s primary copywriter, this role maintains the organization’s brand voice and produces written content for digital, print, and donor-facing channels. The Copywriter partners with the Marketing Manager and wider marketing team on campaigns, donor recruitment and engagement, brand awareness, and organizational communications. The role creates and edits content across websites, blogs, email campaigns, newsletters, donor communications, brochures, and campaign materials; develops donor and community stories; coordinates content planning and projects; and monitors engagement to identify improvements. It also creates light multimedia assets using Canva and reviews marketing deliverables for accuracy, clarity, grammar, brand alignment, and publication readiness. This is a full-time, 40-hour-per-week position. The work is primarily office-based, with occasional off-site events or content shoots. Irregular hours and days, including some nights and weekends, may be needed for event and campaign coverage. The position is non-driver, but occasional work at off-site locations and self-transport are required.

Requirements

Bachelor’s degree in public relations, communications, journalism, marketing, business administration, or a related field, or an equivalent combination of education and relevant experience.
At least 2 years of experience in one or more of copywriting, content marketing, communications, journalism, public relations, or marketing communications.
Experience writing for multiple communication channels, including web, email, newsletters, and digital campaigns.
Experience developing donor-focused, mission-based, or community-focused content.
Portfolio of original writing samples.
Exceptional writing, editing, and proofreading skills.
Demonstrated ability to develop original, human-authored content and messaging.
Strong storytelling and content development capabilities.
Experience translating complex information into clear, engaging communications.
Strong attention to detail and brand consistency.
Experience using Canva or similar design tools.
Excellent project management and organizational skills.
Proficiency in Microsoft Office and website content management systems.
Experience managing multiple priorities in a fast-paced environment.
Ability to work irregular hours and days as needed, including some nights and weekends for event and campaign coverage.
Ability to work occasionally at off-site locations and transport oneself; this is a non-driver position.
Ability to use computers, phones, and standard office equipment frequently and remain stationary for extended periods.

Nice To Haves

Bilingual in Spanish.

Responsibilities

Develop original content for websites, blogs, email campaigns, newsletters, donor communications, brochures, campaign materials, and other marketing channels.
Serve as the Marketing team’s primary copywriter and maintain consistent brand voice, messaging, and tone.
Research, write, edit, and proofread content for accuracy, clarity, and adherence to brand standards.
Work with stakeholders to translate complex information into compelling, audience-appropriate messaging.
Develop content aligned with marketing campaign objectives.
Create light multimedia assets, such as social tiles, slide decks, and flyers, using Canva.
Review content, creative materials, and marketing deliverables for accuracy, grammar, clarity, brand alignment, consistency, and readiness for publication or production.
Develop donor stories, impact stories, employee features, campaign messaging, and community-focused content.
Collaborate with the Marketing Manager on integrated marketing campaigns and initiatives.
Maintain consistent messaging across marketing and donor engagement channels.
Support content needs for fundraising, donor recruitment, community engagement, and awareness campaigns.
Provide professional, caring, accurate, service-focused customer support and client experiences.
Maintain assigned content calendars and workflows.
Coordinate content development with internal stakeholders and subject matter experts.
Manage content projects from concept through delivery and meet deadlines.
Monitor content performance and engagement metrics.
Identify opportunities to improve content effectiveness and audience engagement.
Stay current on content marketing, copywriting, and storytelling trends.