Marketing Copywriter, Competitive Cyclist & Backcountry

CSC Generation•Cottonwood Heights, UT

20d•Hybrid

About The Position

Backcountry is seeking a Marketing Copywriter to create compelling copy that inspires customers to get outside and drives business results across Backcountry, Competitive Cyclist, Steep & Cheap, and other brands. The role writes messaging across major marketing channels, maintaining each brand’s distinct voice while adapting copy to different audiences, campaigns, channels, and customer journeys. Cycling content is a significant part of the position, including weekly bike launches; the copywriter should be able to communicate bike technology credibly to riders. The role also contributes to the team’s adoption of AI in editorial workflows, using approved tools and prompt libraries, suggesting process improvements, and producing accurate, creative, on-brand work efficiently. This is a lean team where the copywriter owns work end to end, moves quickly, and makes decisions with responsibility for delivery. The position is based in Cottonwood Heights, Utah, with a hybrid schedule requiring three days per week in the office. It reports to the Managing Editor.

Requirements

At least 2 years of professional copywriting or editorial experience; ecommerce, retail, or consumer marketing experience is preferred.
Exceptional writing, editing, and proofreading skills, including the ability to adapt tone across brands and channels.
Experience writing marketing copy for email, digital marketing, web, and paid media.
Experience using generative AI tools such as ChatGPT, Claude, or Gemini in writing workflows, with strong editorial judgment and quality control.
Willingness to learn and follow established AI prompts, workflows, and content-production documentation.
Working knowledge of SEO, conversion copywriting, and performance-driven marketing practices.
Excellent organizational skills and ability to manage multiple priorities and consistently meet deadlines.
Collaborative approach and experience partnering across creative, marketing, merchandising, and ecommerce teams.

Nice To Haves

Rides bikes and has knowledge of bike technology.
Experience writing about technical outdoor products, including bikes.

Responsibilities

Write marketing copy for email, SMS, paid social, display, landing pages, site merchandising, and other customer touchpoints for Backcountry and Competitive Cyclist.
Explain bike launches and technical specifications for experienced riders, while writing across other outdoor categories.
Adapt messaging to each brand’s voice, audience, and marketing channel.
Maintain brand voice, tone, and editorial standards; follow style guidelines and flag inconsistencies or gaps to the Managing Editor.
Optimize copy using customer insights, SEO best practices, A/B test results, and conversion data to improve performance and engagement.
Use AI tools in daily writing workflows, following team prompt libraries, best practices, and quality standards.
Contribute ideas and feedback as the team tests AI tools and workflows.
Participate in peer copy reviews and give and receive feedback to strengthen quality and consistency.
Partner with Merchandising, Creative, Marketing, eCommerce, and SEO teams to deliver campaigns, communicate timelines, and identify launch risks.
Deliver polished, accurate copy under tight deadlines while balancing speed with editorial quality and attention to detail.