Marketing Coordinator, Seafood Group

Diversified USA • Portland, ME

13d • $55,000 - $65,000

About The Position

The Marketing Coordinator supports Diversified’s Seafood team in shaping how visitors and exhibitors discover and experience Seafood Expo Global and Seafood Processing Global. Working alongside the Marketing Manager, the coordinator turns ideas into campaigns, copy, and content that attract new and returning audiences, expand the events’ reach, and strengthen their industry presence. The role spans campaign planning and delivery, email and social media marketing, copywriting, collateral and website coordination, sponsorship fulfillment, conference promotion, attendee support, event logistics, and performance reporting. Travel is required at an estimated three or more times per year and may include international travel.

Requirements

• At least 2 years of marketing, communication, customer service, or related work experience.
• Experience with marketing automation software and social media marketing platforms.
• Proficiency with tools such as WordPress, Elementor, Marketo, Workfront, and/or Canva.
• Experience with Microsoft Office and social media platforms including Facebook, Instagram, and LinkedIn.
• Strong copywriting and editing skills, excellent oral and written communication, and a customer service mindset.
• Strong project management, planning, and organizational skills, attention to detail, and ability to meet deadlines in a fast-paced, multitasking role.
• Collaborative attitude, creative thinking, proactive initiative, interest in continuous learning, and flexibility to adapt and work independently as well as with a team.
• Willingness to travel at least three times per year; travel may include international travel.

Nice To Haves

• Digital knowledge and design skills, including experience with Formstack and/or Canva.
• Familiarity with Later Social and/or Adobe Premiere.

Responsibilities

• Partner with the Marketing Manager and Sales Managers to develop and execute visitor and exhibitor campaigns for Seafood Expo Global and Seafood Processing Global, maintain annual promotion schedules, and deliver work on time.
• Build and deploy email campaigns for visitors and exhibitors to drive lead generation, sales, and registration.
• Write copy for emails, websites, and other marketing materials while maintaining consistent messaging and brand identity.
• Develop and implement social media plans and create posts that support campaigns, engagement, and conversion.
• Coordinate the design, production, and distribution of marketing collateral and digital assets, and update the event website with visitor and exhibitor content.
• Liaise with exhibitors to fulfill sponsorship deliverables.
• Work with the Project Manager to update Product Showcase and Product Award content across the website and digital media.
• Coordinate paid marketing efforts with cross-functional teams and the internal digital marketing team.
• Collaborate with the Marketing Manager and Conference team to promote programming and increase conference registrations.
• Respond to attendee inquiries, help set up and test registration websites, and assist with onsite logistics and signage.
• Analyze campaign performance, post-event surveys, and registration data, and recommend improvements.

Benefits

• Flexible choice to work fully remotely or on a hybrid schedule.
• Generous paid time off, including vacation, sick leave, and paid family and medical leave.
• Training and professional development resources, including LinkedIn Learning.
• Healthcare benefits including no-cost services and free access for employees and their families to a national network of licensed clinical psychologists, self-paced programs, life coaches, and 24/7 support.
• Wellness program with opportunities to earn credit toward health insurance premiums through activities supporting physical, mental, and emotional well-being.
• Eligibility for a 5% bonus based on annual revenue and operating profit metrics.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed