Marketing Coordinator, Seafood Group

Diversified Careers • Portland, ME

12d • Hybrid

About The Position

The Marketing Coordinator supports Diversified’s Seafood team in promoting Seafood Expo Global and Seafood Processing Global. Working alongside the Marketing Manager, this role helps develop and deliver campaigns, copy, and content to attract new and returning visitors and exhibitors, expand event reach, and strengthen the events’ industry presence. The role is hybrid and requires commuting distance to the Portland, Maine office, though the company also describes fully remote work as an option. Travel is required at an estimated frequency of at least three times per year and may include international travel.

Requirements

• At least 2 years of marketing, communication, customer service, or related work experience.
• Experience with marketing automation software and social media marketing platforms.
• Proficiency with tools such as WordPress, Elementor, Marketo, Workfront, and/or Canva.
• Experience with the Microsoft Office suite and social media platforms including Facebook, Instagram, and LinkedIn.
• Strong copywriting and editing skills, excellent oral and written communication, and a customer service mindset.
• Strong project management, planning, and organizational skills, with attention to detail and the ability to meet deadlines in a fast-paced, multitasking role.
• Collaborative attitude, creative thinking, proactive initiative, interest in continuous learning, and flexibility to work independently and with a team.
• Ability to work within commuting distance of the Portland, Maine office for the hybrid role.
• Willingness to travel at least three times per year; travel may include international destinations.

Nice To Haves

• Digital knowledge and design skills, including experience with Formstack and/or Canva.
• Familiarity with Later Social and/or Adobe Premiere.

Responsibilities

• Partner with the Marketing Manager and Sales Managers to plan and execute visitor and exhibitor campaigns, maintain annual promotion schedules, and deliver campaigns on time.
• Build and deploy email campaigns for visitors and exhibitors to support lead generation, sales, and registration.
• Write copy for emails, websites, and other marketing materials while maintaining consistent messaging and brand identity.
• Develop and implement a social media plan and create posts that support campaigns, engagement, and conversion.
• Coordinate the design, production, and distribution of marketing collateral and digital assets, and update the event website with visitor and exhibitor content.
• Coordinate with exhibitors to fulfill sponsorship deliverables.
• Work with the Project Manager on Product Showcase and Product Award updates across the website and digital media.
• Coordinate with cross-functional teams and the internal digital marketing team on paid marketing efforts.
• Collaborate with the Marketing Manager and Conference team to promote programming and increase conference registrations.
• Respond to attendee inquiries, help set up and test registration websites, and assist with onsite logistics and signage.
• Analyze campaign performance, post-event surveys, and registration data, and recommend improvements.

Benefits

• Generous paid time off, including vacation, sick leave, and paid family and medical leave.
• Training and development resources, including training conferences, professional development seminars, and LinkedIn Learning for all staff.
• Healthcare benefits that include no-cost services and free access for employees and their families to a national network of licensed clinical psychologists, interactive self-paced programs, life coaches, and 24/7 support.
• Wellness Program with opportunities to earn credit toward health insurance premiums through fitness challenges, webinars, and nutrition education.
• Eligibility for a 5% bonus based on annual revenue and operating profit metrics.
• Flexible work arrangements, including fully remote or hybrid schedules.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed