Adventureland Park - Marketing & Content Intern

Palace Entertainment • Altoona, PA

7d • Onsite

About The Position

The Marketing & Content Intern maintains the Adventureland website, updates owned and shared channels and brand content assets, assists with in-park events, and supports Sales & Marketing leadership with a variety of marketing duties. The role creates and oversees social media content, develops creative media for channels including the website, email, social, print, and in-park signage, and helps ensure consistent brand voice across channels.

The intern assists with guest communications, email marketing campaigns, and promotional efforts. Responsibilities also include collecting and reporting guest demographic and coupon and promotion revenue information, identifying trends, and responding professionally to guest feedback. This position is based in an office setting and involves frequent interaction with outdoor park locations and guests.

Requirements

• Currently majoring in or graduated with a bachelor's degree in Marketing, Public Relations, Communications, Journalism, or a related discipline.
• At least six months of previous work or internship experience in content, social media, or digital marketing.
• Previous experience creating content for at least one other brand entity.
• At least 18 years of age to comply with Iowa Child Labor Laws.
• Ability to work a flexible schedule, including evenings, weekends, and holidays.
• Exceptional customer service skills and ability to resolve questions, problems, issues, and concerns positively and professionally.
• Ability to handle high-pressure situations, meet constant deadlines, and coordinate multiple priorities in a dynamic environment.
• Ability to write clearly, concisely, and professionally.
• Ability to engage directly with customers and other web media resources.
• Ability to respond effectively to negative online or in-person feedback without taking it personally or conveying negative emotion.
• Technical knowledge of HTML and web publishing.
• Strong attention to detail and problem-solving abilities.
• Ability to follow direction, multitask, and work both as part of a team and independently.

Nice To Haves

• Previous amusement park, theme park, or waterpark experience.
• Spanish or other bilingual language skills.
• Knowledge of SEO and web traffic metrics.
• Good photography skills.

Responsibilities

• Produce content for and oversee Adventureland's social media channels.
• Lead and complete special projects and initiatives related to marketing, sales, and content creation.
• Use online platforms to increase awareness and engage fans.
• Design creative media, including in-park signage, website, email, social, and print assets.
• Ensure consistency of the Park brand and voice across all channels.
• Assist the Customer Director with B2C and B2B/sales email campaigns.
• Collect, analyze, and report weekly guest demographic information and coupon and promotion revenues, and identify trends.
• Assist with direct guest communication on owned and shared channels, including social media, email, and the website, to support promotions and sales.
• Maintain and regularly update the Adventureland website, review it for accuracy, and work with internal departments to generate content.
• Maintain composure and professionalism when handling or responding to negative feedback.
• Assist with the park's email marketing strategies to deliver relevant, revenue-generating content on time and on-brand.
• Assist with in-park events.
• Perform other duties assigned by leadership.

Benefits

• Flexible schedule.
• Ability to cross-train and learn skills across various departments.
• Free admission to Adventureland Theme Park/Waterpark and select entertainment parks on days off.
• Invitations to exclusive company-sponsored employee events throughout the season.

What This Job Offers

• Career Level: Intern