Adventureland Park - Marketing & Content Intern

Splish Splash Water Park • Altoona, IA

8d • Onsite

About The Position

The Marketing & Content Intern maintains the Adventureland website and updates owned and shared channels and brand content assets. The role also assists with in-park events and supports Sales & Marketing leadership with a variety of marketing duties related to Adventureland. It includes producing social media content, coordinating digital and other brand communications, helping with email marketing, analyzing guest and promotion data, and responding to guest feedback. The position is based in an office setting with frequent interaction with outdoor park locations.

Requirements

• Currently majoring in, or graduated with, a bachelor’s degree in Marketing, Public Relations, Communications, Journalism, or a related discipline.
• At least six months of previous work or internship experience in content, social media, or digital marketing.
• Previous experience creating content for at least one other brand entity.
• Fluent in English, with the ability to read, write, and speak it.
• At least 18 years of age to comply with Iowa Child Labor Laws.
• Ability to work a flexible schedule, including evenings, weekends, and holidays.
• Exceptional customer service skills and the ability to resolve questions, problems, issues, and concerns positively and professionally.
• Ability to handle high-pressure situations, meet constant deadlines, and coordinate multiple priorities in a dynamic environment.
• Ability to write clearly, concisely, and professionally.
• Ability to engage directly with customers and other web media resources.
• Ability to respond effectively to negative online or in-person feedback without taking it personally or conveying negative emotion.
• Technical knowledge of HTML and web publishing.
• Knowledge of SEO and web traffic metrics.
• Strong attention to detail and problem-solving abilities.
• Ability to follow direction, multitask, and work both as part of a team and independently.

Nice To Haves

• Previous amusement park, theme park, or waterpark experience.
• Spanish or other bilingual language skills.
• Good photography skills.

Responsibilities

• Produce content for and oversee Adventureland’s social media channels.
• Lead and complete special projects and initiatives related to marketing, sales, and content creation.
• Use online platforms to increase awareness and engage fans.
• Design creative media and content, including in-park signage, website, email, social, and print assets.
• Ensure consistent Adventureland branding and voice across channels.
• Assist the Customer Director with B2C and B2B/sales email campaigns.
• Collect, analyze, and report weekly guest demographic information and coupon and promotion revenues, and identify trends.
• Assist with direct guest communication through social media, email, and the website to support promotions and sales.
• Maintain and regularly update the Adventureland website, review it for accuracy, and work with internal departments to generate content.
• Maintain professionalism when handling or responding to negative feedback.
• Assist with the park’s email marketing strategies to deliver relevant, revenue-generating content on time and on-brand.
• Perform other duties assigned by leadership.

Benefits

• Flexible schedule.
• Ability to cross-train and learn skills across various departments.
• Free admission to Adventureland Theme Park/Waterpark and select entertainment parks on days off.
• Invitations to exclusive company-sponsored employee events throughout the season.

What This Job Offers

• Career Level: Intern