Marketing

Best Home Health Providers, Inc. • Shasta Lake, CA

4d

About The Position

The Marketing/Community Relations Director leads the organization’s marketing and sales activities. The position manages the marketing/sales team, develops relationships with referral and payer sources, addresses customer needs, negotiates service contracts, and supports organizational growth while ensuring marketing activities comply with applicable laws and regulations.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field
• At least three years of healthcare marketing management experience, preferably involving home care operations
• At least one year of sales experience
• Supervisory ability
• Business-management knowledge
• Strong communication skills
• Strong negotiation skills
• Strong public-relations skills
• Ability to market assertively while interacting tactfully with customers and the community
• Autonomy
• Organization
• Assertiveness
• Flexibility
• Cooperation

Nice To Haves

• Master’s degree preferred

Responsibilities

• Direct daily marketing operations and implement marketing and sales initiatives.
• Develop marketing plans and promotional strategies to meet budgeted volume goals.
• Recruit, orient, supervise, and manage the marketing/sales team.
• Establish and maintain relationships with referral sources, customers, community partners, and payers.
• Negotiate contracts and service pricing with managed care organizations, government agencies, insurance Case Managers, and other payers.
• Ensure marketing staff comply with requirements concerning anti-kickback rules, lawful gifts and services, patient solicitation, and accurate marketing materials.
• Partner with the Executive Director/Administrator on annual volume projections, marketing budgets, and resource allocation.
• Conduct ongoing market assessments and maintain knowledge of payer groups, referral sources, government agencies, competitors, and community resources.
• Strengthen perceptions of Best Home Health Providers Inc as a high-quality service provider.
• Participate in strategic planning and identify opportunities for new or improved services based on customer needs.
• Monitor and report the cost-effectiveness of marketing efforts.

Benefits

• Generous PTO Policy
• Wellness Days
• Paid Sick Days
• Paid Bereavement Leave
• Skills Training & Development
• Company Social Events
• Referral Bonus
• 401(k) With A Company Match
• Health Insurance (Medical, Dental, and Vision Options)
• FSA

What This Job Offers

• Job Type: Full-time
• Career Level: Manager