Marketing Coordinator, Lifecycle Marketing

The Museum of Modern Art•New York, NY

About The Position

The Marketing Team at MoMA brings together specialists in marketing and channel strategies, content, and audience development. The team seeks new ways to bring the Museum’s mission and brand positioning to life and build meaningful relationships with priority audiences, supporting the financial sustainability of MoMA by strengthening earned revenue streams. Reporting to the Senior Marketing Manager, Paid Media, the Lifecycle Marketing Coordinator owns MoMA’s lifecycle and owned-channel retention programs. The Coordinator builds, tests, and optimizes email, segmentation, automation, website and landing page experiences, and visibility in search and AI-driven discovery. The focus is on mid- and low-funnel activity that moves audiences from consideration to visits, ticket purchases, membership, and repeat engagement. Working in alignment with Paid Media, the Coordinator helps connect acquisition and retention across the customer journey. The Senior Marketing Manager sets channel strategy and priorities; the Coordinator executes, experiments, and reports on results.

Requirements

Bachelor’s degree.
At least three years of hands-on lifecycle, CRM, or retention marketing experience, including expert-level execution in Klaviyo.
Proficiency in Heap and Google Analytics (GA4), including tracking, funnel and cohort analysis, conversion reporting, and attribution.
Ability to define KPIs and explain results and next steps to stakeholders.
Expert knowledge of agentic and AI search visibility, with hands-on experience in Profound, plus working knowledge of SEO.
Ability to build audiences, journeys, and content without engineering support.
Working knowledge of HTML/CSS for email and SQL or equivalent for segmentation.
Track record of A/B tests that changed program decisions and of optimizing landing pages and conversion paths in a CMS.
Knowledge of email deliverability, consent, and privacy compliance requirements.
Clear written communication, attention to detail, and ability to manage multiple deadlines across teams.

Responsibilities

Build and run always-on lifecycle programs across the customer journey, including welcome, pre-visit, post-visit, membership acquisition, and lapsed-user reactivation.
Maintain the lifecycle roadmap and content calendar.
Set success metrics for each program with the Senior Marketing Manager, such as conversion to visit, membership conversion rate, repeat visit rate, and revenue per send.
Build, quality-assure, and send email campaigns and automated journeys in Klaviyo.
Manage list health, deliverability, consent, and compliance.
Maintain the newsletter program with Design and Content teams, including templates, content planning, and send cadence.
Run documented tests across email, journeys, and landing pages; record hypotheses, results, and positive learnings.
Build and maintain audience segments with Analytics and Data teams, applying behavioral signals to the overall strategy.
Keep CRM data inputs, integrations, and tagging accurate and documented.
Plan, build, and optimize landing pages for tickets, membership, exhibitions, programs, and events.
Own conversion optimization for mid- and low-funnel pages, working with Digital Product, Design, and Content on templates and tracking.
Optimize owned content for organic search and AI platforms, including structured data, prompts, content structure, and accuracy of MoMA information.
Use Profound to monitor and report on MoMA’s visibility in AI search results and recommend and implement fixes.
Build dashboards and recurring reports in Heap and Google Analytics on lifecycle KPIs, and provide data-backed recommendations to the Senior Marketing Manager and Marketing leadership.
Partner with the Membership team to support membership conversion goals and develop funnel strategies to improve join, upgrade, and renewal rates.
Align lifecycle messaging with Ticketing, Visitor Experience, Development, Retail, Editorial, Design, Digital Product, and Analytics.
Coordinate with the Paid Media Senior Manager and agency on audience syncs, retargeting lists, creative handoffs, and alignment of paid search and landing page messaging.
Manage Klaviyo and other platform vendors day to day.