Marketing - WHOLESALE Marketing Coord.

Clarks•Needham, MA

11d

About The Position

The Marketing Coordinator supports the Marketing department from an account and wholesale activation perspective. Reporting to the Wholesale Marketing Manager and working closely with the Director of Channel Marketing, the coordinator contributes to planning, implementation, and analysis of marketing programs designed to drive account growth for the wholesale business. Working within the global brand strategy, the role supports program activation for Premium Key or priority accounts, Independent Specialty accounts, and Latin America accounts. Core accountabilities include digital planning and activation, branded in-store signage, events, monthly budget and cost reconciliation, and maintaining activity reports and recaps. The role serves as a day-to-day contact for Clarks’ external agencies, vendors, and sales representatives across accounts. The coordinator assists with seasonal marketing plans for designated wholesale accounts, including campaign development, budget monitoring, and evaluation of program effectiveness. The role also supports co-op budget tracking, seasonal asset distribution, creative development, third-party vendor management, and coordination with internal stakeholders. Success includes delivering campaigns that meet brand guidelines, budgets, and established KPIs, keeping trackers and expenses accurate, and distributing seasonal recaps to stakeholders. Clarks describes itself as a global employer committed to embracing diversity and creating an inclusive environment. The role may involve approximately 5–10% travel eventually. Compensation within the role’s pay range will depend on factors including relevant experience, qualifications, performance, business needs, internal equity, and statutory obligations; the range may be modified by Clarks.

Requirements

Bachelor’s degree, preferably in marketing and/or business management.
Working knowledge of the marketing creative process and wholesale marketing.
Knowledge of analyzing expenses against budgets and marketing program results to provide input and improvement recommendations.
Eventually able to travel approximately 5–10% of the time.
1–3 years of applicable experience, preferably in wholesale or trade marketing.
Demonstrated ability to organize time and projects and deliver tasks or projects on time and within budget.
Some experience working with different marketing and communication mediums.
Demonstrated Microsoft Office skills, particularly PowerPoint and Excel.
Basic budget management experience.
Time-management skills and ability to prioritize effectively.
Ability to think critically and strategically and make recommendations or optimizations based on existing knowledge.
Ability to meet deadlines on time and within budget.
Strong proactive communication skills.
Ability to manage the purchase order process and introductory budget management.
Highly developed organizational skills and ability to juggle multiple priorities.
Ability to build strong relationships across the organization and externally.
Advanced understanding of digital technologies.
Leadership potential and ability to be mentored for future growth.
Positive, hardworking, and focused on achieving results.
Ability to think analytically and creatively.
Strong interpersonal skills and ability to influence others cross-departmentally.
Sense of urgency, teamwork, and self-motivation, with the ability to work independently.

Nice To Haves

Familiarity with SAP is a plus but not mandatory.

Responsibilities

Assist in developing and executing seasonal marketing plans for designated wholesale accounts, monitoring budget versus expenses and creating on-brand campaigns and advertising.
Evaluate program effectiveness and identify optimizations for future implementation.
Assist in building and tracking account-specific co-op budgets with the Wholesale Marketing Manager and sales partners.
Identify seasonal product imagery and video needs for the wholesale channel and ensure in-store and online assets are regularly updated to reflect current brand initiatives.
Assist with creative development and execution of briefs for owned accounts in collaboration with the creative team.
Manage third-party agencies and digital vendors, with support from the Wholesale Marketing Manager, to provide marketing services for wholesale account sell-through.
Partner with marketing, sales, product, finance, ecommerce, and creative stakeholders to develop and execute key account marketing programs.
Track and reconcile marketing expenses, including quotes, purchase order generation, and budget tracker updates.
Ensure marketing campaigns are effective, on message, consistent with brand strategy, and assessed against established KPIs and metrics.
Maintain an accurate co-op tracker aligned with identified spend.
Distribute seasonal assets while ensuring processes and standards are followed, and that Clarks assets are properly represented online, in stores, and on B2B platforms where applicable.
Ensure creative deliverables meet brand guidelines and are delivered on time and within budget.
Monitor third-party vendor programs against KPIs and distribute seasonal recaps to internal and external stakeholders.
Deliver effective, well-rounded marketing campaigns using expertise from relevant departments.
Accurately reconcile and track marketing expenses.
Serve as a day-to-day contact for external agencies, vendors, and sales representatives across accounts.