Marketing - WHOLESALE Marketing Coord.

Clarks•Needham, MA

21h•$53,000 - $60,000

About The Position

The Marketing Coordinator supports the Marketing department from an account and wholesale activation perspective. Reporting to the Wholesale Marketing Manager and working closely with the Director of Channel Marketing, the role contributes to planning, implementing, and analyzing marketing programs designed to drive wholesale account growth. Within the global brand strategy, the coordinator activates seasonal programs for Premium Key or priority accounts, Independent Specialty accounts, and Latin America accounts. Core areas include digital planning and activation, branded in-store signage, events, monthly budget and cost reconciliation, and maintaining activity reports and recaps. The coordinator serves as a day-to-day contact for Clarks’ external agencies, vendors, and sales representatives across accounts. The position supports account marketing plans, co-op budgets, seasonal imagery and video needs, creative briefs, third-party vendors, cross-functional program execution, and marketing expense tracking. Success includes delivering effective, on-brand campaigns within budget; keeping co-op tracking and seasonal assets current; meeting creative timelines and brand guidelines; achieving vendor program KPIs; and accurately reconciling marketing expenses. The role may also include travel of approximately 5–10% of the time.

Requirements

Bachelor’s degree, preferably in marketing and/or business management.
One to three years of applicable experience, preferably in wholesale or trade marketing.
Working knowledge of the marketing creative process and wholesale marketing.
Knowledge of analyzing expenses against budget and marketing program results to provide input and improvement recommendations.
Ability to organize time and projects and deliver tasks and projects on time and within budget.
Some experience working with different marketing and communication mediums.
Demonstrated Microsoft Office skills, particularly PowerPoint and Excel.
Basic budget management experience, including managing purchase order processes and introductory budget management.
Effective time management and prioritization skills, with the ability to handle multiple priorities.
Critical and strategic thinking skills, including the ability to make recommendations and optimize based on available knowledge.
Strong proactive communication, interpersonal, and organizational skills.
Ability to build strong relationships across the organization and with external partners.
Advanced understanding of digital technologies.
Ability to influence others across departments.
Ability to work independently and as part of a team; self-motivated, positive, hardworking, and results-focused.
Ability to think analytically and creatively and work with a sense of urgency.
Eventually able to travel approximately 5–10% of the time.

Nice To Haves

Familiarity with SAP.
Leadership potential and openness to being mentored for future growth.

Responsibilities

Assist with developing and executing seasonal marketing plans for designated wholesale accounts, monitoring budgets and expenses, creating on-message campaigns and advertising, evaluating program effectiveness, and identifying future optimizations.
Build and track account-specific co-op budgets with the Wholesale Marketing Manager and sales partners.
Identify seasonal product imagery and video needs for the wholesale channel and ensure in-store and online assets are regularly updated to reflect current brand initiatives.
Assist with creative development and execution of briefs for owned accounts, collaborating with the creative team.
Manage third-party agencies and digital vendors, with support from the Wholesale Marketing Manager, to provide marketing services for wholesale account sell-through.
Partner with marketing, sales, product, finance, ecommerce, and creative stakeholders to develop and execute key account marketing programs.
Track and reconcile marketing expenses, including quotes, purchase order generation, and budget tracker updates.
Maintain accurate co-op tracking aligned with identified spending.
Distribute seasonal assets and ensure required processes and standards are followed, with Clarks assets properly represented online, in stores, and on B2B platforms where applicable.
Ensure creative deliverables meet brand guidelines and are delivered on time and within budget.
Monitor third-party vendor programs against KPIs and distribute seasonal recaps to internal and external stakeholders.
Deliver effective, well-rounded marketing campaigns by drawing on expertise from multiple departments.
Meet deadlines and deliver assigned tasks and projects on time and within budget.