Manager, Wholesale Marketing

Lovevery

3d•$75,000 - $100,000•Remote

About The Position

Lovevery is seeking a Manager, Wholesale Marketing to drive operational execution and growth with retail partners. The role serves as a strategic interface for major accounts and coordinates product launches, retail performance, catalog expansions, wholesale operations, and marketing execution. It works closely with internal teams across Supply Chain, Marketing, Product Development, Operations, Accounting, Creative, and Leadership, as well as external retail partners, to align retail initiatives with company objectives. The role supports U.S. operations and global processes across the UK, EU, and APAC, and may require collaboration across time zones. The manager oversees retailer relationships and account execution, coordinates new product launches, supports wholesale orders and shipments, and maintains accurate product catalogs across partners and regions. The role also develops marketing materials and product inserts, supports onboarding of new retail partners and channels, audits wholesale chargebacks with Accounting, and produces sales reporting. It uses AI tools and automated workflows to improve forecasting, data analysis, order processing, inventory allocation, partner communications, and reporting.

Requirements

Bachelor's degree.
At least 5 years of wholesale experience.
Strong leadership skills and a track record of securing wholesale revenue and overseeing accurate fulfillment.
Experience tracking campaign and A/B test metrics, including CTR, conversions, and engagement, and identifying actionable performance improvements.
Excellent written, verbal, and presentation skills; strong attention to detail; and an action-oriented mindset suited to a fast-paced environment.
Entrepreneurial mindset and creative, resourceful problem-solving approach.
Reporting experience and an analytical mindset, with high proficiency in analytics tools such as retailer portals, Looker, and Google Sheets or Excel.
Strong relationship-building, communication, and interpersonal skills, including the ability to manage and influence across an organization.
Ability to think and react in a fluid, fast-paced environment.
Availability to collaborate across time zones when needed.
Ability to use retailer portals and coordinate effectively with NetSuite, Jira, and Asana.

Nice To Haves

Wholesale experience in consumer products or experience working with large retail partners.

Responsibilities

Build and maintain strong relationships with wholesale partners and identify opportunities to maximize account growth.
Act as a liaison between wholesale partners and internal teams on product launches, forecasting, shipments, and advertising.
Plan, coordinate, and execute product launches with wholesale partners, working with Product Development, Marketing, and Operations.
Collaborate with Copy and Creative teams to develop retail-partner graphics and audit product pages for accurate, optimized content.
Coordinate with Supply Chain, Marketing, Product Development, and Leadership to align retail initiatives with broader company objectives.
Oversee wholesale shipments and support order processing to ensure purchase orders are allocated and fulfilled accurately and on time.
Assist with integration details and implementations, and work with internal and external operations teams to resolve shipment challenges and improve efficiency.
Maintain accurate, current, and optimized product data, descriptions, and assets across retail partners and regions.
Use AI tools and automated workflows to streamline demand forecasting, wholesale data analysis, order processing, inventory allocation, and partner communications.
Oversee development, execution, and optimization of marketing materials and product inserts in collaboration with Creative and Product Development.
Develop onboarding frameworks for new retail partners and emerging channels; analyze channel performance and develop strategies to maximize revenue per account.
Audit wholesale financial chargebacks in collaboration with the Accounting Team.
Prepare and deliver weekly and monthly sales reports, identify trends, and explore opportunities to automate report generation.
Maintain accountability for wholesale account quality and retail account KPIs, supporting U.S. operations and global processes in the UK, EU, and APAC.