Director of Wholesale and Retail Marketing

Pit Viper•South Salt Lake, UT

3d•$105,000 - $125,000•Onsite

About The Position

Pit Viper is an eyewear company based in South Salt Lake, Utah that designs, develops, and manufactures sports performance equipment and lifestyle pieces. Our mission is to bring the party to performance eyewear and offer durable, functional, and expressive products at an exceptional value, while making you laugh. Our vision is to build the most fun brand the world has ever known. You're welcome. This role exists to build a marketing engine for Pit Viper's wholesale business, which currently lacks the marketing support that the direct business enjoys. This is a marketing position, not a sales support position, and it sits within the marketing team. The Director will own the plan, budget, and calendar for all marketing efforts that drive buyers to place orders and consumers to choose Pit Viper products off a shelf. The Director of Wholesale and Retail Marketing owns Pit Viper's integrated marketing plan for the wholesale channel, from sell-in to sell-through, targeting both buyers and consumers. This role manages a dedicated budget and collaborates daily with sales, creative, product, and web teams, ensuring wholesale is integrated into all go-to-market plans.

Requirements

6 or more years in channel, trade, retail, or B2B marketing for a consumer brand.
Direct experience building retailer-facing programs: display, co-op, trade shows, sell-in campaigns.
Comfortable talking to sales reps and retail buyers, and willing to spend time in doors.
Budget ownership experience with a track record of showing return.
Strong project management across creative, product, and external vendors.
Alignment with Pit Viper's brand personality and culture.

Nice To Haves

Experience in action sports, outdoor, hardgoods, or a similar specialty retail category is a significant plus.

Responsibilities

Build and run the wholesale buyer email program, including seasonal sell-in campaigns and at-once product announcements.
Own sales programs, promotions, and incentive structures for the rep network and key accounts.
Produce line sheets, capsule sell sheets, catalogs, and seasonal sales tools in partnership with the design team.
Own retailer-facing imagery, copy, and product data, including what feeds the Shopify B2B storefront.
Build and administer the co-op and MDF structure, including paid placement with retail partners.
Own the annual trade show calendar, budget, booth, samples, and staffing. Winter Sports Market is the priority show.
Own the display and fixture program end to end: design brief, shop-type variants, production, allocation, and refresh cycle.
Build window programs, silent sales tools, mirrors, and in-store merchandising kits.
Run salesperson incentive and education programs so staff open the case and put product on faces.
Own the shop finder and any local or regional activation in priority territories.
Partner with sales on capsule assortments by shop type, including moto, safety and industrial, snow, bike, and outdoor.
Own the wholesale and retail marketing budget and report on its return.
Build the wholesale section of every go-to-market plan, not as an afterthought.
Partner with PR and partnerships so wholesale accounts benefit from brand-level activity.
Measure sell-through, not just sell-in, and use it to direct spend.