Marketing Communications and Automation Manager
About The Position
Prison Fellowship is seeking a skilled marketing and communications professional to deliver timely, impactful digital communications to supporters, volunteers, and constituents. The role serves as the in-house expert for email and SMS platforms, oversees marketing automation workflows, and works across teams to create personalized audience experiences that strengthen engagement and advance the organization’s mission. Working with marketing, fundraising, technical teams, and ministry programs, the position manages email and SMS deployment, builds automated user journeys, supports CRM-based audience segmentation, and analyzes communication performance to drive continuous improvement. The role also provides strategic direction, coaching, and skill development for a direct report. This is a remote/work-from-home position with up to 5% travel required.
Requirements
- 5–7 years of experience in email automation, platform support, IT support, marketing, or email optimization.
- Bachelor’s degree in marketing, communications, or a digital-related field.
- Experience with Marketing Cloud and Salesforce CRM.
- Proficiency in SQL, HTML, Microsoft 365, and dashboard creation tools such as PowerBI or equivalent.
- Strong writing, editing, and communication skills.
- Ability to analyze testing results, interpret needs, and develop creative solutions.
- Demonstrated ability to manage multiple projects and collaborate across teams.
- 1–2 years of experience managing or coaching team members or volunteers.
- Attention to detail and a strong analytical mindset.
Nice To Haves
- Master’s degree.
- Ampscript experience.
Responsibilities
- Oversee the development and delivery of timely, high-quality email and text communications.
- Collaborate with marketing and ministry teams to craft compelling messages.
- Conduct ongoing optimization testing to improve KPIs such as conversions and click-through rates.
- Recommend design and content improvements based on audience insights.
- Build personalized user journeys using Marketing Cloud.
- Develop drip campaigns, welcome series, cross-promotions, and automated communication streams.
- Support integration of marketing platforms, digital advertising channels, and web properties.
- Report regularly on communication performance and deliverability.
- Provide strategic direction, coaching, and skill development for a direct report.
- Conduct weekly check-ins, annual reviews, and goal setting.
- Manage segmentation, list creation, and personalization across CRM and marketing platforms.
- Translate customer data and engagement signals into actionable audience strategies.
- Maintain frameworks for lifecycle marketing and cross-channel campaigns.
- Partner with IT and analytics teams to ensure data accessibility and quality.
- Monitor list health, deliverability, and sender reputation.
Benefits
- Medical, dental, and vision insurance.
- Life and disability insurance.
- Retirement account funding.
- Flexible Spending Accounts (FSAs).
- Paid maternity and parental leave.
- 14 paid holidays.
- 15 vacation days.
- 10 sick days.
- 39 total paid days off annually after one year of employment.
- Additional benefits and wellness resources.
- Opportunities for professional growth and development.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
