Marketing Campaign Manager – Digital Marketing

American Chemical Society•Washington, DC

3d•$70,000 - $75,000•Hybrid

About The Position

The Marketing Campaign Manager – Digital Marketing supports and implements integrated marketing campaigns across digital channels, including email, PPC, social media, SEO, and SEM, to advance goals for ACS Publications journals, subject portfolios, and related products. With an emphasis on email marketing, the role applies established strategies, go-to-market plans, customer insights, and messaging to develop and execute campaigns for target markets and personas. The position works with Marketing Centers of Excellence and cross-functional Global Marketing colleagues to promote ACS Journals, portfolios, B2C products, and services; generate article submissions and usage; and support revenue growth for related B2C products. It also provides digital marketing support for conferences, events, and other large-scale engagement activities, helping drive registrations, attendance, and post-event engagement. The role is a trusted business partner responsible for measurable campaign results and return on investment. It requires developing knowledge of ACS Publications products and services and understanding the needs of authors, researchers, and editors. The position is based in the Washington, D.C. office and follows a hybrid schedule: onsite at least three days per week and remote up to two days per week. Regular onsite attendance may be required for meetings, governance activities, and collaboration. Travel is up to 20% as needed, domestically and internationally.

Requirements

Bachelor’s degree and at least 4 years of practical experience developing and executing marketing strategies across digital channels, including email marketing, digital advertising, PPC, paid social, and media buys.
Demonstrated experience with email creation, audience segmentation, and email marketing.
Proficiency with email marketing platforms such as Mailchimp, HubSpot, Marketo, or Eloqua, and with marketing automation tools.
Ability to work successfully in a responsive team environment with deadlines and defined success metrics.
Skill in reporting, measurement, and analytics, including Google Analytics, platform reporting tools, and campaign performance metrics.
Experience developing and managing marketing budgets.
Ability to execute marketing plans autonomously.
Ability to build strong relationships quickly with colleagues and stakeholders.
Understanding of marketing automation software and analytics tools, including familiarity with tools and platforms used to track campaign effectiveness.
Excellent project management skills, including independently managing multiple projects and meeting short- and long-term deadlines.
Experience using digital collaboration tools to communicate and manage projects involving multiple stakeholders and contributors.
Ability to analyze information, formulate recommendations, and communicate findings effectively to managers and project teams.
Excitement about driving commercial results through marketing.
Desire to learn new skills and grow as a well-rounded marketer.
Collaborative, positive, and willing to pitch in and support teammates.
International marketing experience within a global organization.
Understanding of the mission and values of the department and organization.
Excellent working knowledge of Microsoft Office products.

Nice To Haves

Experience in STM academic publishing marketing.

Responsibilities

Execute and optimize digital marketing plans and campaigns to grow submissions, usage, citations, and awareness of the portfolio.
Develop and execute compelling, scalable integrated marketing activities across digital channels, with a focus on email marketing.
Serve as the email marketing subject matter expert for the Journal Product Marketing Team, developing and delivering an email plan that includes new campaigns and optimization of existing activities.
Collaborate with Marketing Operations to analyze and optimize emails and share best practices with the Demand Marketing team.
Support Experiential Marketing efforts to meet and exceed goals for conferences, events, and large-scale engagement activities.
Work with the Journals, Portfolios & Related Products marketing team and the Senior Marketing Manager – Partner Publishing & New Journals to develop and implement campaign activities for journal and portfolio initiatives.
Ensure activities align with campaign objectives, messaging, tracked metrics, and overall marketing plans.
Manage campaign budgets, allocate resources to maximize ROI, adjust strategies as needed, record marketing spend, and process invoices promptly.
Use A/B testing and data analysis throughout the campaign lifecycle to optimize email marketing and share best practices across Global Marketing.
Communicate campaign goals, initiatives, and results internally and across divisions.
Provide regular metric-driven updates on channel impact, progress, and upcoming initiatives; analyze performance, identify trends and opportunities, and recommend improvements.
Evaluate campaign data, identify performance issues or opportunities, and recommend appropriate actions.
Collaborate with Global Marketing colleagues in person and through hybrid meetings to improve campaign effectiveness and meet performance goals through regular optimization.
Work with global marketing teams to adapt campaigns to local audience and demand requirements.
Attend events and conferences as needed to promote ACS Publications journals, products, and services.
Attend internal and external meetings in person or in hybrid formats when required.
Perform other duties as assigned to meet business needs.