Marketing Automation Manager

Northeastern University•Boston, MA

About The Position

The Marketing Automation Manager leads the Marketing Operations team and serves as the organization’s subject-matter expert in Technolutions Slate for marketing. This hands-on leadership role combines team management with direct technical and operational contributions. The position directs email marketing efforts, supports events across multiple event platforms, integrates Slate with other online marketing tools, and oversees workflows, prospect data, audience segmentation, lead management, reporting, dashboards, and system documentation. The role develops and enforces marketing operations processes and governance, improves workflows and operational efficiency, and supports software onboarding, API connections, and user data management. It provides day-to-day operational support through reporting, testing, analysis, data imports, data quality and hygiene work, targeting, and lead scoring. The manager also advises stakeholders on campaign and template setup, supports marketing automation solutions and integrated marketing, and develops reports and dashboards for lead generation and marketing attribution. The position supervises, coaches, and evaluates Marketing Operations staff, supporting their performance and professional development. Northeastern University offers a comprehensive benefits package to benefit-eligible employees. The expected hiring range is $67,855–$95,845; starting salary depends on factors including education, experience, location, knowledge, expertise, skills, and comparisons with similarly situated employees.

Requirements

Bachelor’s degree.
Five years of marketing automation experience using Slate.
Experience managing a group of contributors.
Experience with all aspects of the marketing mix and integrated marketing principles and strategy.
Expertise in Slate tools, HTML, CSS, Liquid markup, and conditional logic.
Strong analytical and critical-thinking skills, including identifying gaps, researching solutions, implementing plans, and assessing performance.
Confident, proactive management skills and exceptional attention to process and detail.
Ability to manage staff and multiple concurrent projects, including requirements gathering, design, project planning, and project management, in a dynamic, high-pressure environment.
Ability to communicate complex ideas and data clearly to nontechnical audiences.
Ability to understand business needs and translate them into technical requirements.
Strong teamwork and cross-functional collaboration skills.
Adaptability to changing market and organizational needs.

Responsibilities

Develop, document, and enforce business processes for appropriate setup, reporting, documentation, training, and governance.
Analyze, design, and implement workflows that streamline marketing operations.
Implement improvements to increase marketing operations productivity, efficiency, and scalability.
Onboard software and processes, connect APIs, and store user data.
Create, maintain, and update system and process documentation.
Assign work to the Marketing Operations team and ensure it is completed accurately and on time.
Conduct reporting, testing, and analysis to support and improve processes and workflows.
Collaborate with marketing teams to improve and troubleshoot lead management and integrations with marketing automation platforms.
Monitor and audit prospect data, identify and resolve accuracy, quality, and integrity issues, and support bulk data imports.
Optimize data quality through automated data hygiene programs.
Recommend audience segmentation and targeting approaches; oversee data querying, targeting, and lead scoring.
Provide marketing automation support to stakeholders in EM.
Support Slate digital marketing automation solutions that provide engagement insights, measure results, and help stakeholders connect and engage with customers.
Advise stakeholders on technical campaign and template setup.
Identify ways to build and nurture the prospective student pipeline and support business growth.
Design and implement process models for the technical execution of automated tactics.
Apply marketing mix knowledge and integrated marketing principles and strategy to campaign and stakeholder support.
Guide creation of reports and dashboards covering lead generation and marketing attribution.
Support events across multiple event platforms and integrate Slate with other online marketing tools.
Lead and manage the Marketing Operations team; coach and mentor staff, conduct performance evaluations, and support performance improvement and professional development.
Perform other duties as assigned.