Marketing Automation Manager

Northeastern University•Boston, MA

5d•$67,855 - $95,845

About The Position

The Marketing Automation Manager leads the Marketing Operations team and serves as the organization’s subject-matter expert in Technolutions Slate for marketing. This hands-on leadership role combines people management with direct contribution to marketing operations. The position directs email marketing efforts, supports events across multiple event platforms, integrates Slate with other online marketing tools, and oversees workflows, prospect data, audience segmentation, lead management, reporting, dashboards, and system documentation. The manager develops and enforces business processes and governance standards, improves workflows and operational efficiency, onboards software and processes, connects APIs, and maintains system and process documentation. The role also supports day-to-day operations through work assignment, reporting, testing, process analysis, lead management and integration troubleshooting, data quality audits, bulk imports, automated data hygiene, segmentation, querying, targeting, and lead scoring. The position provides marketing automation support to stakeholders in EM, advising on campaign and template setup and supporting digital automation solutions in Slate. It helps stakeholders measure engagement and results across the customer journey, develop the prospective student pipeline, implement automated business processes, and use reports and dashboards for lead generation and marketing attribution. The role also leads, coaches, mentors, and evaluates Marketing Operations staff and supports their professional development.

Requirements

Bachelor’s degree.
Five years of marketing automation experience using Slate.
Experience managing a group of contributors.
Experience with all aspects of the marketing mix and integrated marketing principles and strategy.
Expertise in Slate tools, HTML, CSS, and Liquid markup and conditional logic.
Strong analytical and critical-thinking skills, including the ability to identify gaps, research solutions, implement plans, and assess performance.
Confident and proactive management skills, with exceptional attention to process and detail.
Ability to manage staff and multiple concurrent projects, including requirements gathering, design, project planning, and project management, in a dynamic, high-pressure environment.
Ability to communicate complex ideas and data clearly to nontechnical audiences.
Ability to understand business needs and translate them into technical requirements.
Strong teamwork and cross-functional collaboration skills.
Adaptability to changing market and organizational needs.

Responsibilities

Develop, document, and enforce business processes for appropriate setup, reporting, documentation, training, and adherence to governance standards.
Analyze, design, and implement workflows that streamline marketing operations.
Implement improvements that enhance productivity, efficiency, and scalability for marketing operations users.
Onboard software and processes, connect application programming interfaces (APIs), and store user data.
Create, maintain, and regularly update system and process documentation.
Assign work and ensure it is completed accurately and on time.
Conduct reporting, testing, and analysis to support and improve processes and business workflows.
Collaborate with marketing teams to enhance and troubleshoot lead management and integrations with marketing automation platforms.
Monitor and audit prospect data, identify issues, and resolve data accuracy, quality, and integrity problems.
Support bulk data imports and optimize data quality through automated data hygiene programs.
Recommend audience segmentation and targeting approaches; oversee data querying, targeting, and lead scoring.
Provide marketing automation support for stakeholders in EM.
Support Slate digital marketing automation solutions that provide engagement insights, measure results, and help stakeholders connect and engage with customers.
Advise stakeholders on the technical setup of campaigns and templates.
Analyze and identify ways to build and nurture the prospective student pipeline and support business growth.
Design and implement business process models that support the technical execution of automated tactics.
Apply marketing mix knowledge and integrated marketing principles and strategy to campaigns and stakeholder support.
Guide the creation of reports and dashboards covering lead generation and marketing attribution.
Support events across multiple event platforms and integrate Slate with other online marketing tools.
Lead and manage the Marketing Operations team; coach and mentor staff.
Conduct performance evaluations and support performance improvement and staff professional development.
Perform other duties as assigned.