EverPro - Marketing Automation Manager (Remote, US)
About The Position
EverPro, a business within EverCommerce, provides software and solutions that help home and field service businesses operate and grow. The Marketing Automation Manager will join the EverPro Lifecycle Marketing team, supporting the Joist and Invoice Simple mobile invoicing products. The role designs, builds, and operates scalable lifecycle journeys that support customer engagement, feature adoption, retention, and revenue growth. It translates campaign direction into reliable, maintainable execution across email, push notifications, and in-app messaging. The position focuses on operational excellence and marketing automation in a Product-Led Growth environment. This is a U.S.-remote role. Employees may work remotely, in-office, or hybrid within their country of employment. The role may require travel to EverCommerce's corporate headquarters in Denver, Colorado, or other North American office locations. Candidates must be eligible to work without sponsorship.
Requirements
- At least 4 years of experience in marketing automation, CRM operations, or related roles.
- Hands-on experience building automated journeys in Braze or similar platforms.
- Strong understanding of customer data, events, attributes, segmentation, personalization, and journey logic.
- Experience troubleshooting data, targeting, trigger, and integration issues.
- Experience implementing A/B tests, control groups, and experiment measurement.
- Strong knowledge of journey governance, quality assurance, suppression rules, and frequency capping.
- Strong organizational, problem-solving, and cross-functional collaboration skills.
- Must be eligible to work without sponsorship.
Responsibilities
- Build and launch multichannel campaigns in Braze across email, push, and in-app messaging.
- Implement personalization, dynamic content, and behavioral targeting.
- Own campaign quality assurance, testing, and accurate, on-time deployment.
- Support localization and coordinated campaign delivery as needed.
- Manage customer events, attributes, event properties, and data logic used in lifecycle automation.
- Validate data accuracy, event tracking, and trigger functionality.
- Troubleshoot data and integration issues with Data, Product, and Engineering teams.
- Monitor journey health, audience flows, and delivery performance.
- Maintain frequency caps, suppression rules, and cross-journey coordination.
- Identify and resolve execution risks to protect customer experience and reliability.
- Configure A/B tests, control groups, and experiment variants with accurate audience allocation.
- Ensure test setup, tracking, and measurement align with experiment requirements.
- Monitor experiment integrity, flag anomalies, and support optimization.
- Develop reusable templates, journey frameworks, and documentation.
- Improve automation efficiency, reliability, and operational processes.
- Establish and maintain automation standards and best practices.
- Partner with Lifecycle Marketing Managers, Creative, Analytics, Data, Product, and Engineering teams.
- Provide technical guidance, identify dependencies, and recommend practical solutions.
- Manage competing priorities while maintaining execution quality.
Benefits
- Flexibility to work in-office, remotely, or hybrid within the country of employment.
- Health and wellness benefits available from day one, including an annual wellness stipend.
- 401(k) with up to a 4% match and immediate vesting.
- Flexible and generous FTO (flexible time off).
- Employee Stock Purchase Program.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
