EverPro - Lifecycle Marketing Manager (Remote, US)

EverCommerce

2d • $70,000 - $80,000 • Remote

About The Position

EverPro, a business within EverCommerce, is seeking a Lifecycle Marketing Manager to join its marketing team and support Joist, which provides tools for estimating, invoicing, payments, and job management for solo contractors and small, growing service businesses. The role owns lifecycle marketing initiatives intended to drive customer activation, conversion, product adoption, retention, and revenue growth. It combines strategic planning, analysis, and hands-on execution in a Product-Led Growth environment.

The manager will develop customer lifecycle strategies and experiences across assigned journeys, segments, or products; identify opportunities to improve customer and business outcomes; and translate business priorities and customer insights into initiatives with measurable hypotheses and outcomes. The role also designs, launches, and optimizes personalized journeys across email, push notifications, in-app messaging, and other relevant channels, and manages evergreen programs as well as support for product launches, feature adoption, and growth initiatives.

The position analyzes customer behavior, journey performance, and experiments, turning findings into recommendations for continued optimization. It partners with Product, Product Marketing, Growth, Payments, Data, Marketing Automation, and Creative teams, and owns initiatives end to end, coordinating timelines, dependencies, and execution. The position is remote within the United States, with the option to work in-office or hybrid near an EverCommerce office. Travel to the Denver corporate headquarters or other North American offices may be required. Applicants must be eligible to work without sponsorship.

Requirements

• At least 5 years of experience in lifecycle marketing, customer marketing, growth marketing, or related roles.
• Experience owning customer journeys tied to measurable business outcomes, not just channel execution.
• Experience working in SaaS, subscription-based, or Product-Led Growth environments.
• Strong analytical skills, including experience with segmentation, experimentation, and performance optimization.
• Experience working with marketing automation or customer engagement platforms.
• Proven ability to collaborate cross-functionally, manage multiple priorities, and independently drive initiatives.
• Must be eligible to work without sponsorship in the United States.

Nice To Haves

• Experience with Braze, Iterable, HubSpot, or similar customer engagement platforms.
• Exposure to subscription monetization, feature adoption, payments, upsells, or reactivation initiatives.
• Familiarity with behavioral event data, product analytics, and customer economics.

Responsibilities

• Own lifecycle strategy and experience direction across assigned customer journeys, segments, or products.
• Identify opportunities to improve activation, conversion, engagement, retention, reactivation, and expansion.
• Translate business priorities and customer insights into lifecycle initiatives with clear hypotheses and measurable outcomes.
• Prioritize opportunities based on expected business impact, customer value, and feasibility, using data and directional estimates.
• Design, launch, and optimize personalized customer journeys across email, push notifications, in-app messaging, and other relevant channels.
• Define target audiences, customer needs, desired behaviors, segmentation, and behavioral triggers for timely, relevant lifecycle experiences.
• Manage evergreen lifecycle programs and support product launches, feature adoption, and growth initiatives.
• Design and execute experiments to improve lifecycle performance and business outcomes.
• Analyze customer behavior, journey performance, and experiment results to identify success drivers and opportunities for improvement.
• Translate insights into actionable recommendations for ongoing optimization and growth.
• Partner with Product, Product Marketing, Growth, Payments, Data, Marketing Automation, and Creative teams to align lifecycle messaging with product experiences, customer needs, and business priorities.
• Own lifecycle initiatives end to end, coordinating timelines, dependencies, and cross-functional execution while adapting to evolving business priorities.
• Use customer insights and performance data to influence decisions, align stakeholders, and share learnings that improve lifecycle marketing effectiveness.

Benefits

• Day 1 access to health and wellness benefits, including an annual wellness stipend.
• 401(k) with up to a 4% match and immediate vesting.
• Flexible and generous FTO time off.
• Employee Stock Purchase Program.
• Flexibility to work in-office, remotely, or hybrid within the country of employment.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed