Marketing Automation & Campaign Operations Manager

OneSpan

2d•$125,000 - $140,000•Remote

About The Position

OneSpan is seeking a Marketing Automation & Campaign Operations Manager to build and operate the automation and campaign infrastructure that enables global Marketing teams to execute sophisticated, measurable, and increasingly personalized programs with greater speed, quality, and scale. The role owns global campaign delivery and the health and evolution of the Marketo Engage instance across OneSpan’s Digital Agreements and Security businesses, managing campaigns from intake through launch and building repeatable processes and automations. This is a hands-on role with growing strategic scope, working across Demand Generation, Field Marketing, Product Marketing, Creative Services, Sales Enablement, Analytics, GTM Systems, Web Operations, and IT. The position contributes to quarterly planning, assesses capacity and readiness, and provides data-backed recommendations on priorities and investments. The Director of Marketing Operations sets the overall roadmap and prioritization framework; this role helps shape both and owns delivery against them. Success is measured by reliable campaign delivery, platform quality, and measurable improvements to Marketing operations. Expected first-year outcomes include completing priority Marketo audit remediation and recommending an optimization roadmap; establishing a standardized global program template library and current instance documentation; creating baseline reporting on intake-to-launch cycle time and hours saved; and putting automation improvements into production with documented reductions in build time, manual effort, or errors, including at least one meaningful AI-enabled workflow deployed through the approved Marketing AI architecture.

Requirements

At least 6 years of B2B marketing operations or campaign operations experience, including hands-on ownership of campaign builds, launches, and operational improvements.
At least 3 years of hands-on Marketo Engage experience, including instance administration, program builds, engagement programs, tokens, dynamic content, smart campaign logic, and platform troubleshooting.
Working knowledge of Salesforce campaigns, campaign hierarchies, membership, and reporting, and of Marketo-to-Salesforce synchronization, including field mapping, sync errors, and lead and contact behavior.
Experience managing marketing databases, audience segmentation, and preference center, consent, and suppression workflows.
Strong skills in UTM tracking, data validation, and email QA.
Working knowledge of email deliverability and global privacy and consent requirements as they apply to marketing automation.
Demonstrated experience improving marketing workflows through automation and translating business needs into clear requirements and validated results.
Strong project management, documentation, and communication skills.
Ability to prioritize competing requests, influence without direct authority, and present data-backed recommendations to marketing leadership.

Nice To Haves

Adobe Certified Expert or Adobe Marketo Engage Business Practitioner certification, or willingness to obtain certification within the first six months.
Experience supporting or leading a Marketo instance audit, cleanup, re-architecture, or migration.
Familiarity with Velocity scripting, the Marketo REST API, webhooks, middleware or iPaaS tools, and basic proficiency in JavaScript or Python.
Experience with Microsoft Power Automate, Forms, SharePoint, Copilot Studio, AI agents, or MCP integrations.
Experience with Litmus, Validity BriteVerify, Marketo Measure or other attribution tools, and global campaigns spanning multiple business units.

Responsibilities

Contribute to quarterly planning with Demand Generation, Field Marketing, and Product Marketing; assess operational capacity, dependencies, and readiness for campaigns and launches, and flag risks early.
Analyze campaign and operational performance, identify trends, gaps, and bottlenecks, and provide practical, data-backed recommendations to the Director and Marketing leadership.
Own day-to-day Marketo Engage instance health, including users, roles, permissions, integrations, and processing performance; troubleshoot issues with technical owners.
Maintain and improve global program templates, tokens, folder structure, engagement programs, nurture streams, triggered and batch smart campaigns, dynamic content, and segmentations; use Velocity scripting and webhooks where appropriate.
Lead prioritized instance audit and remediation, including asset retirement, smart campaign cleanup, technical debt reduction, and recommendations for architecture improvements that reduce build time and errors.
Monitor email deliverability, bounce trends, and communication limits; partner with IT on SPF, DKIM, DMARC, and mailbox provider requirements, and escalate issues promptly.
Own campaign intake, workback schedules, and delivery for webinars, events, email, nurture, product launches, and customer communications; estimate effort and dependencies, manage expectations, and escalate capacity or priority conflicts.
Build and launch Marketo programs, emails, landing pages, forms, and smart campaigns using standardized templates and tokens, with aligned Salesforce campaign records, membership, and statuses.
Translate targeting requirements into validated audiences, including installed-base segments requiring subscription or related-record data, and document definitions for reuse.
Own launch QA and coordinate end-to-end testing with Web Operations, GTM Systems, and IT; validate audiences, links, registration flows, Litmus email rendering, consent and suppressions, tracking, and Marketo-to-Salesforce synchronization.
Own the marketing email preference center and related workflows, including subscriptions, language preferences, opt-ins, unsubscribes, and consent history; implement approved consent policies with Privacy and Legal in alignment with GDPR, CASL, and CAN-SPAM.
Own day-to-day Marketo database quality, including field completeness, email verification with Validity BriteVerify, deduplication, enrichment checks, list import standards, and reusable exclusions for ineligible audiences.
Build and maintain reusable audience segments; analyze segment size, reachability, overlap, and fatigue to recommend targeting improvements and reduce conflicting communications.
Partner with the Marketing AI lead to identify and operationalize automation and AI opportunities in campaign setup, content variation, QA, audience operations, and intake.
Design and maintain structured intake and approval workflows using Microsoft Forms, SharePoint, and Power Automate, making request status, ownership, and delivery expectations visible to stakeholders.
Prototype and test automations and agents using approved tools such as Copilot Studio, partnering with technical teams when support is required.
Move validated prototypes into supported workflows with appropriate access, human review, and documentation; measure adoption, time savings, and error reduction.
Own operational standards for Salesforce campaign hierarchies, naming, metadata, member statuses, and UTM tagging across business units and evergreen programs.
Create reusable campaign and operational reports on engagement, funnel performance, delivery timelines, and recurring bottlenecks; partner with Analytics and BI on attribution definitions and reporting alignment.
Partner with the lead lifecycle owner on campaign interactions with scoring and routing, and with GTM Systems and IT on Salesforce configuration, integration changes, and testing.
Maintain instance documentation, operating procedures, and training materials; train and mentor marketers on Marketo best practices and approved self-service capabilities.