Campaign Automation Manager

Beyond•Dallas, TX

About The Position

The Campaign Automation Manager sets up and maintains marketing automation platforms and builds and manages email and push lifecycle and promotional campaigns. The role works with design/UX, content, developer, analytics, database administration, merchandising, and other teams to develop strategies, customer segmentation, personalization, and campaign execution. It analyzes campaign performance, conducts tests, produces reports for stakeholders, and provides strategic direction to improve email and push performance metrics. The position also handles ad hoc queries and analyses, operational schedules, production work, and other duties as assigned, while following legal policies.

Requirements

At least 1 year of email marketing experience.
Competence in Microsoft Excel and other Microsoft Office programs.
Ability to multitask in highly stressful situations.
Strong financial and analytical skills, attention to detail, solid business sense, and problem-solving ability.
English copy editing skills.
Time management and communication skills.
Ability to learn quickly and work efficiently in a fast-paced environment.
Ability to handle operational schedules and production work.
Availability to work beyond normal business hours, including weekends, as needed.
Bachelor’s degree in Marketing, Economics, Finance, Information Systems, Business Management, or a related field.

Nice To Haves

Familiarity with Braze.
Familiarity with SQL and/or HTML.

Responsibilities

Set up and maintain marketing automation platforms.
Work with design/UX, content, and developer professionals to recommend strategies and tactics.
Build and manage email and push lifecycle and promotional campaigns.
Conduct A/B tests on segmentation, cadence, subject lines, copy, offers, and layout to improve results.
Create and deliver reports on email marketing initiative results and activity to key stakeholders.
Understand operations, systems, and data related to email and push programs.
Collaborate with other Automation Managers to build and optimize campaigns by monitoring and analyzing results.
Coordinate cross-functionally with design, merchandising, FED, and other departments as needed.
Provide strategic direction to optimize email and push campaign KPIs.
Create personalized, ad hoc, and automated campaigns.
Coordinate with Database Application Administrators, Marketing Analytics, FED, and development teams to build customer segmentation and personalization.
Create ad hoc queries, analyses, and reports optimized for end users.
Perform other duties as required and assigned by management.
Follow legal policies as directed.