Campaign Automation Manager

Overstock.com•Nashville, TN

About The Position

The Campaign Automation Manager sets up and maintains marketing automation platforms and builds, manages, and optimizes email and push lifecycle and promotional campaigns. The role works with design/UX, content, developers, and cross-functional partners to recommend strategies and tactics, create personalized and automated campaigns, and improve key performance metrics. It also involves analyzing campaign results, running tests, producing reports and queries, and coordinating customer segmentation and personalization with database, analytics, and development teams. The position requires attention to legal policies and the ability to manage operational schedules and production work in a fast-paced environment. The employee must be able to sit, stand, perform general office functions, occasionally lift up to 25 pounds, and frequently bend, stoop, and reach.

Requirements

At least 1 year of email marketing experience.
Bachelor’s degree in Marketing, Economics, Finance, Information Systems, Business Management, or a related field.
Competency in Microsoft Excel and other Microsoft Office programs.
Strong financial and analytical skills, attention to detail, solid business sense, and problem-solving ability.
English copy-editing skills.
Time-management and communication skills.
Ability to multitask in highly stressful situations.
Ability to learn quickly and work efficiently in a fast-paced environment.
Ability to handle operational schedules and production work.
Availability to work beyond normal business hours, including weekends, as needed.

Nice To Haves

Familiarity with Braze.
Familiarity with SQL and/or HTML.

Responsibilities

Set up and maintain a variety of marketing automation platforms.
Work with design/UX, content, and developer professionals to recommend strategies and tactics.
Build and manage email and push lifecycle and promotional campaigns.
Perform A/B tests on segmentation, cadence, subject lines, copy, offers, and layout to improve results.
Create and deliver reports on email marketing initiative results and activity to key stakeholders.
Understand operations, systems, and data related to email and push programs.
Collaborate with other Automation Managers to build and optimize campaigns by monitoring and analyzing results.
Coordinate cross-functionally with design, merchandising, FED, and other departments as needed.
Provide strategic direction to optimize email and push campaign KPIs.
Create personalized, ad hoc, and automated campaigns.
Coordinate with Database Application Administrators, Marketing Analytics, FED, and development teams to build customer segmentation and personalization.
Create ad hoc queries, analyses, and reports optimized for end users.
Perform other duties as required and assigned by the manager and upper management.
Follow legal policies as directed.