Marketing Campaign Operations & Automation Manager

Justworks•New York, NY

4h•$121,000 - $151,000•Hybrid

About The Position

The Marketing Campaign Operations & Automation Manager builds and runs the execution engine for coordinated Justworks Marketing campaigns across paid media, web, email, events, and customer-engagement platforms. The role translates marketing plans into campaigns, from audience identification and activation to automated workflows, landing pages, forms, tagging, tracking, and launch quality assurance. Campaigns should connect to the broader acquisition funnel and customer lifecycle, with clear follow-up and reliable measurement. This is a hands-on individual-contributor role combining marketing automation expertise with digital execution skills. The manager partners with channel owners, Funnel & Lifecycle Operations, GTM Technology, and Analytics to increase campaign speed and quality through shared processes, AI, and automation. The position follows a hybrid schedule, including two days per week at Justworks’ office at 55 Water Street in New York City. The targeted base wage range for this location is $121,000 to $151,000 per year. Actual compensation depends on factors including skills, relevant experience, and work location.

Requirements

At least 6 years of experience in marketing operations, campaign operations, marketing automation, digital operations, or a related discipline.
Hands-on experience building campaigns and workflows in marketing automation and CRM platforms.
Experience executing across multiple channels, including paid media, web, email, and events.
Practical knowledge of landing pages, forms, tagging, UTMs, pixels, conversion tracking, and campaign data flows.
Strong understanding of audience activation, suppression, deliverability, consent, and launch quality assurance.
Experience supporting nurture and customer lifecycle programs as well as acquisition campaigns.
Ability to troubleshoot execution issues and work effectively with marketers, analysts, creatives, engineers, and agencies.
Strong prioritization and project-management skills, with a track record of managing concurrent campaigns.
Experience using AI and automation to improve throughput and reduce manual work and errors.

Responsibilities

Own the operational process from campaign intake and approved brief through build, testing, launch, monitoring, and post-campaign learning.
Establish a shared intake process, prioritized backlog, and campaign calendar with clear requirements, dependencies, approvals, and capacity.
Build campaigns and automated workflows in marketing automation and customer-engagement platforms.
Activate audiences using segmentation, eligibility, trigger, and suppression rules developed with Funnel & Lifecycle Operations.
Build and maintain landing pages, forms, and digital conversion paths using established platforms and templates.
Implement or coordinate campaign tagging, UTMs, trafficking, pixels, conversion events, and CRM campaign records.
Coordinate execution across paid media, web, email, webinars, events, content syndication, nurture, and customer programs.
Ensure campaign responses connect to the correct routing, nurture, sales follow-up, or customer journey.
Own launch quality assurance covering audiences, workflows, links, forms, tracking, consent, suppression, routing, and follow-up.
Monitor deliverability, workflow health, data capture, and tracking after launch; troubleshoot issues with channel and technology teams.
Partner with channel owners and Analytics to execute experiments across audiences, messages, timing, landing pages, forms, and conversion paths.
Maintain consistent campaign naming, taxonomy, tracking, templates, checklists, and documentation.
Use AI and automation to accelerate campaign production, testing, quality assurance, and repetitive execution tasks.
Measure and improve campaign cycle time, execution quality, capacity, and use of post-campaign findings.