Marketing Associate
About The Position
Northgate Resorts owns and manages the most awarded Camp-Resort portfolio in the nation. Our passion is creating family camping memories for our guests – memories that will last a lifetime! We don’t do this as individuals, but as a passionate team that cares about making a difference in our guests’ lives. We endeavor to be a highly effective, lean, and fast-moving organization. The Marketing Associate is responsible for a variety of marketing and analysis activities for the area of assigned responsibility. This is a full-time position and reports to the Marketing Manager. This position is in office located in Grand Rapids, Michigan.
Requirements
- Excellent customer service, communication, and problem-solving skills
- Have a good design sense and an eye for appealing images
- Ability to work in a high energy environment
- Ambition, strong work ethic, and willingness to learn
- Be a self-starter with problem-solving skills
- Be a career-oriented individual searching for rapid growth
- Good attitude and work ethics with strong attention to detail
- Strong sense of urgency
- Must be able to work in a fast-paced office environment
- Familiar with Adobe Photoshop, Illustrator, and InDesign
- Maintain a positive work environment by acting and communicating in a manner so that you get along with customers, clients, vendors, coworkers, and management
Nice To Haves
- Bachelor's degree or equivalent experience in marketing, communications, advertising, and/or journalism is preferred
Responsibilities
- Assist with marketing research, product launches, brand promotions, and test markets
- Implement marketing campaigns, including product positioning, campaign strategies, and market insights
- Attend product knowledge and marketing communication strategy meetings with the marketing team every week
- Day to day updating of website content
- Work with the marketing team to create social media campaigns and creative assets
- Maintain resort social media sites to include the creation of timely and engaging content and graphics. Also, respond timely to social media questions/comments
- Monitor website and other marketing-related data analytics
- Take, edit and enhance digital photos and videos and handle posting to sites
- Edit video footage to create marketing videos for use on multiple platforms
- Identify marketing & business opportunities for revenue along with weaknesses in existing employed marketing strategies needing to be over-turned
- Communicate with management on projects dealing with media relations, business communications, etc
- Participate in staff and training meetings
- Participate in other projects and activities as assigned
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
Associate degree
