Marketing Associate

Inquirer • Philadelphia, PA

1d

About The Position

The Marketing Associate supports consumer marketing efforts across Revenue Generation (approximately 50%), Audience Development (approximately 25%), and Subscriber Service & Retention (approximately 25%). The role uses The Inquirer’s journalism to reach and engage consumers, supporting subscriber acquisition, audience growth, and subscriber engagement and loyalty across platforms.

The associate supports marketing plans for special editorial projects, contributes to cross-functional initiatives on the Consumer Marketing roadmap, and collaborates on projects that generate revenue from individual and corporate or enterprise subscriptions. The role also supports search engine marketing and paid social campaigns, manages creative and marketing operations requests, helps maintain the team’s marketing calendar, assists with quality assurance and campaign analysis, and handles invoice and vendor administration as needed.

The position calls for a collaborative, effective communicator who can manage multiple projects in a fast-paced environment and use reliable data to identify opportunities and support business goals.

Requirements

• Bachelor’s degree in journalism, communications, advertising, marketing, or a related field, or equivalent hands-on experience.
• One to three years of experience or a completed internship in a marketing role, ideally in digital marketing.
• Comfort working in a fast-paced environment and juggling multiple projects.
• Strong collaboration skills and effective communication with management and peers.
• Ability to find, interpret, and apply reliable data to identify gaps and opportunities and achieve business goals.

Nice To Haves

• Digital marketing experience involving strategy, tactics, and media mix.

Responsibilities

• Support marketing plans for special editorial projects from brainstorming through execution, working with stakeholders to define objectives and KPIs.
• Report on project goals, tests, and KPIs across platforms and deliver pre- and post-campaign analysis.
• Support key projects on the Consumer Marketing roadmap by collaborating with cross-functional teams and following established processes.
• Collaborate on initiatives that drive revenue across individual and corporate or enterprise paid subscriptions.
• Collaborate with marketing managers on SEM and paid social campaigns for traffic, lead generation, acquisition, and retention.
• Execute and manage InqStudio (creative) and Marketing Operations tickets for campaigns, including deadlines and asset trafficking.
• Help maintain the team’s Marketing Calendar and complete other administrative tasks as needed.
• Support quality assurance, including reviewing test email sends and on-site assets.
• Assist with invoice processing and outside partner or vendor administrative processes.
• Perform other duties as assigned by department heads and approved by the manager.
• Contribute to an inclusive and positive work environment.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level