Marketing Associate

Victory Capital•Charlotte, NC

9h•$100,000 - $120,000

About The Position

The Marketing Associate is a cross-functional role at WestEnd Advisors, supporting content, product, and channel marketing for intermediary distribution. The role develops and executes targeted marketing strategies to support advisor engagement and sales activity, including financial content, product positioning, and omni-channel campaigns. It works with WestEnd’s marketing and operations team, investment team, sales directors, and Victory Capital’s marketing and compliance functions. The position reports to the WestEnd Head of Marketing.

Requirements

Bachelor’s degree in Marketing, Communications, Finance, Business, or a related field.
2–4 years of professional experience in marketing, content, or sales support.
Exceptional written and verbal communication skills, including the ability to translate complex financial information into clear, compelling content.
Experience developing and executing marketing programs across multiple channels, including digital channels.
Strong project management skills and ability to manage multiple initiatives simultaneously.
Exceptional attention to detail and ability to maintain accuracy across deliverables.
Proficiency in Microsoft Office Suite, including PowerPoint, Excel, and Word.
Highly motivated self-starter with a collaborative, team-oriented mindset.

Nice To Haves

Marketing, content, or sales support experience within asset management or financial services.
Knowledge of Salesforce, PowerBI, or Adobe Creative Suite.
Familiarity with financial concepts, investment products, and terminology, as well as financial marketing compliance requirements.

Responsibilities

Translate WestEnd’s macro-driven investment philosophy into audience-appropriate content across digital, print, video, and email channels for financial advisors, institutional clients, and retail investors.
Maintain consistent, high-quality messaging across pitch books, RFPs, product commentaries, databases, and campaign assets.
Build and execute omni-channel campaigns to drive awareness, engagement, and conversion across wirehouse, regional, and independent distribution channels.
Collaborate across teams to develop product positioning reflecting market dynamics and competitive differentiation for SMA, active ETF, and direct indexing strategies.
Monitor competitors and industry trends to identify messaging opportunities and keep materials current and relevant.
Manage the marketing campaign calendar, production timelines, and project plans, ensuring accuracy, compliance, and timely delivery.
Analyze campaign performance data and provide actionable leads for sales and optimization recommendations to leadership.
Support product launches and strategy updates through project management and targeted client communications.
Develop sales enablement tools and training materials for the business development team.
Assist with event marketing, conference support, and webinar execution.
Coordinate compliance and legal review of marketing deliverables to ensure adherence to regulatory standards and brand guidelines.