Marketing Associate

Current External • Fond du Lac, WI

4d

About The Position

The Marketing Associate supports marketing and sales efforts for corporate partners by creating content for email, social, direct-to-customer campaigns, trade shows, customer meetings, and operational needs. The role collaborates with corporate marketing, sales, product, and catalog teams to gather information and ensure product communications are accurate and aligned with brand guidelines and strategies.

The position creates visually engaging graphics, illustrations, videos, animations, and printed materials for a range of digital and physical channels. It also contributes creative ideas to campaigns, supports customer-facing sales materials, monitors and optimizes content performance using analytics, and stays current on social media, email marketing, and design trends. The associate manages and organizes digital content assets for efficient access and retrieval.

Requirements

• High school diploma required.
• One or more years of experience in a marketing-related role.
• Proficiency in Microsoft Office Suite, including PowerPoint, Word, Publisher, and Excel.
• Proficiency in Adobe Suite, including Photoshop, Illustrator, InDesign, Lightroom, and Acrobat.
• Familiarity with social media and email marketing platforms, including Facebook, LinkedIn, Instagram, X, TikTok, and Constant Contact.
• Strong organization skills, particularly in digital asset management.
• Strong verbal and written communication skills.
• Proficiency in content creation principles, including export formats, composition, typography, and color theory.
• Understanding of the distinct purposes of graphics, videos, and written content.
• Proficiency in social media marketing and understanding of the purposes and functionalities of different social media platforms.
• Familiarity with social media analytics tools and metrics.
• Creativity, innovation, and interest in staying current with emerging design and social media trends.
• A combination of education and experience will be considered.

Nice To Haves

• An advanced degree in Business, Marketing, or a related field.
• Marketing experience in an automotive aftermarket environment.

Responsibilities

• Work with corporate marketing, sales, product, and catalog teams to collect information for email, social, and direct-to-customer campaign content.
• Support content for trade shows, customer meetings, and organizational operations.
• Create graphics, illustrations, and multimedia content for digital platforms.
• Create videos and animations for social media that align with brand objectives.
• Create printed materials such as flyers, catalogs, newspaper materials, banners, and booth materials.
• Work with the sales and marketing team to understand campaign goals.
• Create content and brand partnerships that align with brand guidelines and strategies.
• Provide creative input and ideas for marketing campaigns and initiatives.
• Support the sales team with content for customer meetings and trade shows.
• Communicate with product teams to understand industry trends and product developments, solicit feedback, and ensure product content accurately describes features, benefits, and functions.
• Communicate project progress to team members and solicit feedback when needed.
• Keep up with social media and email marketing trends, design techniques, and best practices.
• Assess and optimize content performance using analytics and insights.
• Monitor social media feedback and engagement and adjust content strategies as needed.
• Manage, organize, catalog, and label digital assets, including photos, videos, and graphics.
• Perform other job activities as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: High school or GED