Marketing Associate

PEI Group•New York City, NY

About The Position

The Marketing Associate, based in New York, supports marketing activity across PEI Group’s US events portfolio. The role develops marketing plans and executes campaigns across email, websites, digital channels, data selections, copywriting, analysis, and social media. The Associate works with a global marketing team and colleagues in events and networks to deliver customer-centric programs that engage market professionals and support commercial success. The ideal candidate is highly organized, able to multitask and prioritize in a fast-paced environment, and confident communicating with a range of colleagues and stakeholders.

Requirements

Bachelor’s degree (B.S. or B.A.).
Strong attention to detail and written and verbal communication skills.
Ability to meet deadlines and prioritize tasks.
Ability to work as part of a global team and with colleagues in events and networks.
Confidence working with numbers, spreadsheets, and the full Microsoft Office suite.
Knowledge of and experience using social media platforms.
Experience with email development systems, web-based software, back-end website CMS, and CRM.
Energy and confidence when dealing with and influencing a variety of stakeholders; calm under pressure.
Creative thinking and problem-solving skills, with eagerness to suggest new ideas and ways of working.
Strong creative copywriting skills.
A learning mindset and interest in developing understanding of the markets and audiences, as well as relationships across the business and industry.

Nice To Haves

Ideally, at least one year of experience working in a B2B membership and events marketing team.

Responsibilities

Understand market opportunity and current penetration by firm type and role persona, and work with the data team to build targeted email data sets.
Plan and execute marketing across the full marketing mix, including email, digital channels, social media, and websites.
Work with senior marketing team members to deliver the best results for events.
Create and send email campaigns and report on activity, response rates, targets, and KPIs.
Build and maintain websites, update content, and suggest improvements.
Create and implement social media campaigns.
Work within templates and with the design team to create and update content pieces.
Negotiate and manage media partnerships.
Liaise with suppliers, including designers, digital marketing partners, and printers.

Benefits

24 days of annual leave, increasing with tenure, plus 9 paid holidays.
56 hours of sick leave and the last week of the year off globally.
Up to 12 weeks of paid parental leave.
Nationwide medical coverage through Anthem Blue Cross Blue Shield, with at least one plan covered at no cost for the employee and dependants.
Dental, vision, FSA, and HSA options, plus voluntary commuter, disability, legal, and pet insurance benefits.
401(k) with a 3% employer match through Empower; eligible from day one with no waiting period.
4 paid volunteer days per year.
Access to EAP and Health Advocate resources.
Participation in the Employee Incentive Reward plan (EIRP), with unit allocations tied to a future private equity exit.
Flexible working arrangements.