Marketing Associate – Product Marketing Associate
About The Position
The Product Marketing Associate supports the development, execution, and optimization of integrated marketing campaigns that drive awareness, engagement, and adoption of key Business Banking products and initiatives. The role partners across marketing, product, analytics, and creative teams to bring new product launches and enhancements to market. As a member of the Product Marketing team, the associate helps drive campaigns connecting small business clients with solutions that support their business needs. The role involves coordinating cross-functional teams throughout campaign development and launch, supporting planning and measurement, and helping optimize campaign performance.
Requirements
- At least 2 years of experience in marketing, product marketing, direct marketing, campaign management, or a related field.
- Experience supporting multichannel marketing campaigns across digital channels.
- Strong project management and organizational skills, including the ability to manage multiple priorities and deadlines.
- Ability to collaborate effectively across cross-functional teams and manage stakeholder relationships.
- Analytical mindset and experience using data and insights to inform decisions and campaign optimization.
Nice To Haves
- Experience supporting product launches, customer acquisition, or engagement campaigns.
- Familiarity with audience segmentation, testing strategies, and performance measurement.
- Experience working with creative agencies or internal creative teams.
- Ability to adapt in a fast-paced, evolving environment.
- Curiosity, initiative, and a continuous improvement mindset.
Responsibilities
- Support the development, execution, and optimization of integrated marketing campaigns for Business Banking products and initiatives.
- Build partnerships with strategy, product, analytics, creative, and channel teams to support marketing initiatives.
- Manage development and execution of campaigns for product launches, feature enhancements, and priority business initiatives.
- Partner with marketing strategists and agency partners to develop campaign briefs and marketing assets across email, digital media, and landing pages.
- Coordinate cross-functional teams to move campaigns from concept through launch, ensuring alignment with project timelines and business objectives.
- Support campaign planning, audience targeting, measurement frameworks, and post-campaign reporting to identify optimization opportunities.
- Monitor project milestones and help ensure campaigns are delivered on strategy, on time, and within established budget parameters.
- Collaborate with Marketing Strategy and Campaign Management, Product and Product Marketing, Brand and Creative, internal and external agencies, Audience and Analytics, and Legal, Risk, and Compliance partners.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
