AACC: Marketing and Growth Specialist

American Association of Christian Counselors•Forest, VA

9d•$40,000 - $50,000•Onsite

About The Position

The Marketing and Growth Specialist is an early-career opportunity at the American Association of Christian Counselors (AACC) for someone interested in building a career in marketing. The position is full-time and in person in Forest, Virginia. The specialist receives training and support from an experienced team, learns to create campaigns and use modern marketing tools, and takes on greater ownership of assigned brands and marketing strategies over time. Approximately half of the role supports Light Counseling, a separate company under common ownership, with a focus on generating qualified phone calls and online inquiries from prospective clients. The other half supports marketing and revenue growth across AACC’s departments, brands, and initiatives. The position reports to AACC’s Senior Director of Marketing. Light Counseling marketing priorities and work are approved by its CEO.

Requirements

Strong work ethic, initiative, and follow-through.
Clear writing, careful proofreading, and professional communication.
Organization and the ability to manage details and deadlines.
An eye for branding, design, and visual presentation.
Comfort with technology and enthusiasm for learning HubSpot, AI, and other marketing tools.
Coachability, resourcefulness, and willingness to receive feedback.
Excitement about AACC’s Christian mission, Light Counseling’s work, and contributing to a supportive team.

Nice To Haves

Experience with HubSpot, Canva, SEO, social media, or digital marketing.
Examples of initiative and learning through work, school, volunteer activities, or personal projects.

Responsibilities

Learn and work extensively in HubSpot, including its marketing, sales, CRM, email, forms, automation, and reporting tools.
Generate qualified leads for Light Counseling through SEO/AEO, Google Business Profile, email, social media, landing pages, and coordinated advertising.
Write and develop email campaigns, social media content, landing pages, and other marketing materials.
Use AI to develop ideas, create content and graphics, improve efficiency, and analyze results.
Maintain consistent branding and ensure marketing materials are accurate, visually appealing, and professionally presented.
Work with the paid advertising specialist to develop campaign ideas, coordinate materials, help keep campaigns running, and monitor performance.
Coordinate projects with graphics, video, and web teams; build landing pages using available tools and AI assistance; and submit clear requests when specialist support is needed.
Help create campaigns that drive leads, registrations, purchases, and revenue for AACC.
Track results, identify opportunities, and recommend improvements.
Work with Light Counseling’s intake manager to understand lead quality and outcomes; the intake team handles inquiries after someone calls or submits a form.
Support the partner relationship manager and represent AACC or Light Counseling at selected events as needed.