Marketing and Events Director

Mountain Hot Tub•Bozeman, MT

6d•$125,000 - $165,000•Hybrid

About The Position

Rocky Mountain Hot Tub Holdings (RMHTH), parent company to Mountain Hot Tub, Aqua Vita Spas, Crystal River Spas, and Wolfgang’s Spa Works, is seeking a hands-on, growth-minded Marketing and Events Director to lead marketing across its 11-location and growing hot tub and sauna sales and service businesses in resort communities in Montana, Wyoming, Colorado, and New Mexico. The role reports to the President, serves on the Executive Leadership team, manages a 2027 annual marketing budget of approximately $1.75 million, and leads a team of two. It is accountable for the full marketing funnel—including brand, digital marketing, events, and lead generation—to drive showroom traffic, product sales, and brand awareness. The director will develop marketing strategy and brand standards across RMHTH brands, coordinate campaigns and promotions with manufacturers, lead marketing integration for acquisitions and new markets, and manage outdoor and in-store sales events. The role also owns digital and performance marketing, attribution and reporting, creative production, vendor relationships, and the marketing budget. The successful candidate will remain hands-on while coaching the marketing team and partnering with regional and store leadership. The employee must live in Colorado, Montana, Wyoming, or New Mexico and be willing to travel to all stores for events. When not traveling, the position may have the ability to work remotely. Regular travel and evening and weekend work during events are required.

Requirements

At least 7 years of marketing experience.
Demonstrated experience planning and running high-volume sales events, such as tent sales, off-site promotions, or consumer shows, with measurable sales results.
Hands-on experience with paid search, paid social, SEO, and marketing analytics, including agency management.
Ability to work weekends and holidays as needed to coordinate and execute marketing initiatives and sales events.
Must live in, or have reasonable commuting ability to, the locations under the role’s purview as needed.
Strong leadership and player-coach skills, including the ability to set strategy, motivate a small team, and contribute directly to execution.
Data-driven approach and working knowledge of Google Analytics, Google Ads, Meta Ads Manager, CRM/marketing automation tools, and Excel.
Excellent project management and organizational skills, including the ability to manage multiple events and campaigns against firm deadlines.
Creative eye for brand, design, and copy; working knowledge of Canva or Adobe Creative Suite.
Excellent verbal and written communication skills and ability to communicate effectively with stakeholders at all levels.
Strong negotiation skills with vendors, media outlets, and event venues.
Ability to analyze situations and make sound decisions under pressure, including on event day.
Experience managing budgets with a focus on return on investment.
Tech savvy and able to learn relevant business software.

Nice To Haves

Experience in multi-location retail, home services, or big-ticket consumer products, such as hot tubs and pools, mattresses, HVAC, roofing, furniture, powersports/RV, or home improvement.
Experience with multi-brand marketing, brand consolidation, or integrating acquired businesses.

Responsibilities

Develop and execute the annual marketing plan and promotional calendar across all RMHTH brands and existing markets.
Lead marketing launch plans for new markets and integrate marketing for acquired businesses.
Establish brand standards for logos, voice, signage, vehicles, uniforms, and showroom merchandising, and ensure consistent execution across locations.
Evaluate and lead brand architecture decisions across company brands, then execute the selected strategy.
Coordinate promotions, product launches, and co-op programs with manufacturer partners.
Own advertising and marketing for outdoor events, including site selection, permits, vendor contracts, inventory, signage, inflatables, staffing, and post-event review.
Plan and execute semiannual in-store sales events, coordinating offers, pricing, and financing promotions with sales leadership and General Managers.
Create repeatable event playbooks, checklists, and timelines for consistent execution across markets.
Drive pre-event demand and post-event follow-up through paid media, email/SMS, and local media, with lead capture at every event.
Measure event traffic, leads, units sold, revenue, and gross margin against event costs.
Build sponsorships and community relationships in mountain-town markets.
Own paid search, paid social, SEO and local SEO, websites, email/SMS, and customer nurture.
Manage websites and online lead capture with the team and continuously improve conversion rates.
Implement lead-source tracking and attribution with sales and ERP/CRM systems, and report cost per lead, cost per sale, and return on ad spend by channel and market.
Oversee creative and content production, including photo/video, social content, print, direct mail, and signage.
Select and manage media vendors and negotiate rates and contracts.
Directly manage, coach, and develop two marketing specialists while remaining hands-on in execution.
Own the annual marketing budget of approximately $1.75 million and allocate spending based on measured returns.
Partner with Regional Managing Directors and General Managers to support local market goals and serve as the marketing resource for each location.
Report monthly on marketing KPIs and budget versus actual to executive leadership.
Manage hiring, goal-setting, and performance management for the marketing team, with HR support.
Become knowledgeable about hot tubs.
Travel regularly to company locations, including evenings and weekends during events.
Perform other duties as needed or assigned.