Officer, Marketing and Events

Equality Now

3d•Remote

About The Position

To expand Equality Now's reach and strengthen relationships with priority audiences through effective marketing, events and external engagement. Working across Communications, Development and Advocacy, the role helps translate organisational priorities into compelling audience experiences and clear pathways for involvement that support advocacy, fundraising and long-term engagement. Officer, Marketing & Events sits within Equality Now's worldwide Communications Team. The portfolio covers major events and convenings, including the annual Gala; multi-channel marketing and audience acquisition; ambassador and talent stewardship; corporate, cultural and professional partnerships; and the promotion of strategic campaigns, products and knowledge. The role also maintains audience and event data, supports CRM-based follow-up and cross-team hand-offs, and uses engagement data to improve future activity. It has a particular focus on growing and diversifying Equality Now's audiences, including the new and 'unusual suspect' audiences identified in the organisational strategy.

Requirements

Working knowledge of integrated marketing communications, audience acquisition, event delivery and relationship-based engagement, gained through relevant practical experience.
Understanding of how events, marketing, partnerships and ambassador activity can support organisational reputation, advocacy, audience growth and fundraising.
Working understanding of audience segmentation, supporter journeys, CRM data and how communications activity can move people from awareness to deeper engagement.
Awareness of good practice in brand marketing, digital acquisition, partnerships, event promotion and stakeholder engagement.
An interest in social justice, human rights and Equality Now's mission, strategy and operating environment.
Strong written and verbal communication skills, including the ability to produce clear audience-facing copy, event communications, campaign materials and concise stakeholder information.
Strong interpersonal skills and confidence building professional relationships with speakers, talent, ambassadors, partners, suppliers, donors and other external stakeholders.
Ability to adapt communications for different audiences while working within agreed messaging, brand and reputational guidance.
Tact and cultural awareness when working across countries, cultures and professional contexts.
Strong event and project-management skills, with the ability to maintain plans, task trackers, deadlines, budgets, contracts, invoices and multiple workstreams simultaneously.
Experience coordinating in-person, virtual and/or hybrid events and working with venues, production partners, suppliers, speakers or talent.
Ability to deliver multi-channel marketing and audience-acquisition activity within agreed plans, processes and budgets.
Ability to coordinate cross-functional activity, keep colleagues and suppliers on track, identify delivery risks and escalate decisions outside agreed parameters.
Strong attention to detail and confidence maintaining accurate relationship, campaign and event records.
Ability to collect, organise and interpret routine marketing, CRM and event-performance data and identify clear trends or follow-up actions.
Ability to work flexibly when events or global time zones require work outside standard hours.

Nice To Haves

Experience using CRM, email marketing, audience-management or event-management systems.
Experience supporting paid, social, email or partnership-based audience acquisition campaigns.
Experience creating or coordinating content and assets for email, website, social media, events and partner channels.
Experience working with ambassadors, talent, creators, speakers, corporate partners or other external relationship groups is desirable.
Familiarity with tools such as Google Workspace, Canva and online event/webinar platforms.
Knowledge of data protection and good practice in managing stakeholder and supporter information.
Experience working in an international, charitable, campaigning or mission-led organisation is desirable.

Responsibilities

Deliver marketing activity that supports the acquisition and deeper engagement of priority audiences, including Equality Now's Professionals Network, prospective funders, corporate audiences, senior decision-makers and other high-value supporters agreed with Development and Advocacy colleagues.
Help grow Equality Now's total addressable audience by identifying practical ways to reach people beyond our existing supporter base, particularly the 'unusual suspect' audiences prioritised in the organisational strategy across paid advertising, social acquisition, email, events, partnerships, external platforms and other appropriate channels, working within agreed campaign objectives, audiences and budgets.
Support the marketing and audience development of the Equal Justice Academy, working with relevant programme, Digital and Communications colleagues to increase awareness, participation and ongoing use.
Work with Digital, Advocacy Communications and Production colleagues to ensure Equality Now's knowledge products are packaged, promoted and distributed to the audiences most likely to use, share or act on them.
Help connect launches, knowledge products, events, partnerships and campaigns into coherent audience journeys rather than one-off moments, ensuring there is a clear next action for priority audiences.
Maintain accurate and useful audience, stakeholder, ambassador and event data in Equality Now's CRM and agreed planning systems, ensuring records are current, appropriately segmented and usable across teams.
Build a practical understanding of who is in Equality Now's audience database, how different groups are engaging, where there are gaps and which contacts may be ready for deeper Development, Advocacy, partnership or ambassador engagement.
Work closely with Development, Advocacy and Communications colleagues to clarify relationship ownership, audience segments and appropriate outreach pathways so that teams understand which contacts sit within their portfolios and where cross-team opportunities exist.
Ensure new contacts generated through events, campaigns, partnerships and external engagement are captured promptly and routed into appropriate supporter or stakeholder journeys.
Maintain agreed KPI trackers and compile regular reporting on event attendance, audience acquisition, engagement, conversion, relationship progression, campaign performance and other agreed indicators.
Use campaign, event and CRM data to identify clear patterns, gaps and practical opportunities to improve targeting, follow-up, audience journeys and future activity.
Gather qualitative feedback from events, partners, ambassadors and priority audiences and feed useful learning into future planning.
Support good data-management and data-protection practice and ensure stakeholder, participant and talent information is handled appropriately.
Produce and coordinate campaign materials including invitations, landing-page copy, email communications, presentations, partner materials, promotional assets and briefing information, working with Digital and Production colleagues to maintain brand and messaging quality.
Work with Advocacy, Development, Executive Office, regional teams and other colleagues to identify ambassadors and external voices aligned to Equality Now's focus areas, geographies and wider organisational priorities.
Provide day-to-day coordination of Equality Now's ambassador and talent programme, maintaining accurate lists, relationship histories, interests, availability and previous engagement so that suitable people can be identified quickly for events, campaigns, speaking opportunities and advocacy moments.
Act as a consistent relationship point for agreed ambassadors and talent, coordinating communications, opportunities, briefings and follow-up and helping create clear pathways for people to deepen or broaden their involvement with Equality Now.
Research and coordinate agreed corporate brand, cultural and organisational partnership opportunities that can expand Equality Now's audience, strengthen campaigns or create new routes into high-value supporter and stakeholder groups.
Prepare concise background information, partnership materials and activation plans for review by the relevant manager, with strategic negotiation, major commitments and high-risk decisions retained by senior colleagues.
Coordinate the practical planning and delivery of Equality Now events, including the annual Gala and other in-person, virtual and hybrid events that support advocacy, fundraising, audience engagement and brand development.
Coordinate event logistics including venues, production suppliers, speakers and talent, invitations, briefing materials, run-of-show documents, travel and accommodation requirements, event communications and on-the-day delivery.
Support PR and promotional activity around the Gala and other events or campaigns where earned media can extend reach, coordinating with Media colleagues on assets, talent information, schedules and follow-up.
Project-manage assigned events from planning through delivery and follow-up, maintaining project plans, critical paths, task trackers, schedules and clear ownership so that colleagues and suppliers meet agreed deadlines.
Inclusive of event administration including supplier liaison, contracts, purchase and payment processes, invoices, budgets, approvals, guest and speaker information, registration and other event records, escalating material risks or changes to the relevant manager.
Work across Communications, Development, Advocacy and relevant regional or focus-area teams to ensure each event has clear objectives, audiences, messaging, follow-up and relationship outcomes.
Coordinate event marketing across email, social, digital, paid and partner channels, working closely with Digital, Production, Media and other colleagues to maximise attendance, reach and post-event engagement.
Support Equality Now's presence at external convenings and high-value moments by coordinating materials, schedules, speaking opportunities, relationship follow-up and opportunities to extend the organisation's visibility.
Maintain an organisation-wide calendar of priority events and convenings, identifying moments where Equality Now can bring together priority audiences through repeatable, human-centred event formats and experiences.
Capture attendee, engagement and follow-up data after events and ensure agreed actions, new contacts and relationship opportunities are recorded and routed to the appropriate internal owner.