Marketing and Events Coordinator

BODYBAR Pilates - Dallas•Highland Park, TX

5d•$18 - $20

About The Position

The Marketing and Events Coordinator is responsible for driving local brand awareness, building community partnerships, managing social media content, and coordinating in-studio or pop-up wellness events to convert prospective clients into loyal members. This position is a part-time position requiring occasional weekend, early morning, and/or evening work and reports to the Studio Manager or Owner.

Requirements

Bachelor’s degree in Marketing, Communications, Event Management, or a related field (or equivalent hands-on experience)
1+ years of experience in marketing, social media content creation, event coordination, or boutique fitness/hospitality operations
Proficiency in social media platforms and scheduling tools
Design skills using Canva or Adobe Suite
High energy, warm interpersonal communication, strong organization, and a genuine passion for Pilates and wellness.
Willingness to work occasional early mornings, evenings, or weekends to support live studio events and classes (15-25 hours per week)
Fluent in English with excellent communication skills in-person, via phone, and email
Professional, trustworthy, and punctual

Nice To Haves

Familiarity with studio management software (e.g., Mariana Tek) is a strong plus

Responsibilities

Plan and manage content calendars for Instagram, TikTok, and Facebook, including creating Reels, Stories, and instructor spotlights.
Write engaging class/event descriptions, email newsletters, SMS campaigns, and design simple graphics using tools like Canva.
Maintain accurate information on Google Business Profiles and local listings to boost search visibility.
Help design, print, and distribute in-studio signage, flyers, and retail promotional materials.
Plan, promote, and execute studio workshops, themed classes, brand-building pop-ups, and community tabling events.
Build relationships with local businesses (e.g., cafes, athleisure boutiques, spas) for cross-promotions, influencer gifting, and community wellness events.
Oversee event setups, manage guest check-ins, coordinate vendor or speaker logistics, and troubleshoot live events.
Engage attendees at community events to collect lead info and guide them toward intro-class bookings and founding memberships.
Partner with the front desk/sales team to track event attendees and follow up with trial clients to convert them into package or membership buyers.
Track event attendance, social media engagement rates, and lead-to-member conversion tracking spreadsheets or CRM tools.