Marketing and Events Coordinator

Alliance Fleet • Town of Henrietta, NY

2d • $60,000 - $75,000 • Hybrid

About The Position

The Marketing & Events Coordinator is responsible for planning, coordinating, and executing marketing initiatives and company events that enhance brand awareness, support business development objectives, and strengthen customer engagement. This role works closely with internal departments, vendors, partners, and stakeholders to ensure successful marketing campaigns and seamless event execution.

Requirements

• 2-4 years of experience in marketing, event coordination, communications, or a related role.
• Proficiency in Microsoft Office Suite, including PowerPoint, Excel, and Word.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Strong attention to detail and problem-solving skills.
• Ability to work independently and collaboratively in a fast-paced environment.

Nice To Haves

• Experience planning corporate events, trade shows, and marketing campaigns preferred.
• Experience with social media management platforms and email marketing tools.
• Familiarity with CRM and marketing automation platforms is a plus.

Responsibilities

• Assist in the development and execution of marketing campaigns across digital, print, email, and social media channels working with the graphics design team.
• Coordinate marketing materials including brochures, presentations, advertisements, newsletters, and promotional assets.
• Manage social media content calendars and support content creation efforts.
• Coordinate website updates and ensure marketing content remains current and aligned with brand standards.
• Monitor marketing campaign performance and prepare reports on key metrics and outcomes.
• Maintain brand consistency across all communications and promotional materials.
• Support lead generation and customer engagement initiatives.
• Plan, organize, and execute company-sponsored events, trade shows, conferences, customer appreciation events, and internal meetings.
• Coordinate event logistics including venue selection, vendor management, travel arrangements, catering, signage, and audiovisual requirements.
• Develop event timelines, prospectus and project plans to ensure successful execution.
• Manage event registration processes and attendee communications.
• Coordinate on-site event activities and serve as a primary point of contact during events.
• Track event effectiveness and provide post-event analysis and recommendations.
• Collaborate with sales, operations, and leadership teams to align marketing and event activities with organizational objectives.
• Organize and manage marketing assets, event materials, and promotional inventory.
• Ensure projects are completed on schedule and within budget.
• Support additional marketing, communications, and special projects as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level