Marketing and Events Coordinator - Limestone Park I&II (Student Living)

Greystar•Lexington, KY

4d•Onsite

About The Position

The Marketing and Events Coordinator oversees marketing events from initial concept through post-event analysis, including developing project plans, selecting and managing vendors, creating agendas, coordinating speakers, and promoting events to maximize attendance. The role coordinates the community’s marketing and renewal strategies to achieve occupancy, revenue, and resident-retention goals. It includes marketing to prospective students, supporting resident satisfaction throughout the housing cycle, and encouraging renewals.

Requirements

High proficiency with Adobe Creative Cloud Suite, including Photoshop, Illustrator, and InDesign; Canva or other graphic design tools; Microsoft Office Suite; social media; content and email marketing; advertising platforms; analytics and tracking tools; and CRM systems.
Knowledge of event-planning principles and best practices, including coordinating logistics, managing budgets, and ensuring successful event execution.
Bachelor’s degree in Marketing, Public Relations, Graphic Design, or a related field, or at least 2 years of relevant marketing or event-management experience.

Responsibilities

Perform marketing and promotional activities to achieve the community’s revenue and occupancy goals.
Greet prospective residents and conduct community and residence hall tours.
Monitor market and competitor conditions that may affect occupancy.
Develop and implement short- and long-term marketing plans and goals to sustain occupancy.
Follow community policies for concessions, specials, and other occupancy programs.
Design and execute initiatives to drive community traffic, including resident referral and employer outreach programs, internet marketing, and social media activity.
Use on-site property management software to track unit availability, record traffic and leasing activities, manage prospect data, and capture demographic and other resident information.
Ensure the community and model units meet partner and company standards for show quality.
Inspect units before move-ins, confirm they are move-in ready, and relay outstanding items to the operations team.
Respond professionally and promptly to concerns and questions from residents, parents, clients, and owners, resolving them or referring them to the appropriate party.
Complete accounting, financial, administrative, and other reports.
Ascend and descend multiple flights of stairs, especially in emergencies.
Perform other duties as assigned or necessary.
Follow established policies and procedures, monitor compliance with regulatory requirements and operational standards, and report violations or infractions.
Follow safety policies and promptly report equipment malfunctions, injuries, accidents, and other safety issues.
Identify opportunities to improve efficiency and productivity and offer suggestions.
Stay current on marketing and event-management developments through training, research, professional publications, or other appropriate methods, and apply that knowledge to the role.

Benefits

Competitive medical, dental, vision, disability, and life insurance benefits, including low or free basic employee-only medical coverage.
Paid time off: 15 vacation days, 4 personal days, 10 sick days, and 11 paid holidays for new hires; birthday off after one year of service; additional vacation accrual with tenure.
Onsite housing discount at Greystar-managed communities for onsite team members, subject to discount and unit availability.
Six-week paid sabbatical after 10 years of service and every 5 years thereafter.
401(k) with company match up to 6% of pay after 6 months of service.
Paid parental leave and lifetime fertility-benefit reimbursement up to $10,000, including adoption or surrogacy.
Employee Assistance Program.
Critical illness, accident, hospital indemnity, pet insurance, and legal plans.
Charitable giving program and benefits.
The role may be eligible for weekly, monthly, and/or quarterly bonus programs for onsite property positions.