Marketing and Events Coordinator - Limestone Park I&II (Student Living)

Greystar Management Services•Lexington, KY

3d•Onsite

About The Position

The Marketing and Events Coordinator oversees marketing events from concept through post-event analysis, including project planning, vendor management, agendas, speaker coordination, and event promotion. The role coordinates community marketing and renewal strategies to support occupancy, revenue, and resident-retention goals. It involves marketing to prospective students, supporting resident satisfaction throughout the housing cycle, and encouraging renewals.

Requirements

Bachelor’s degree in Marketing, Public Relations, Graphic Design, or a related field, or at least 2 years of relevant marketing or event-management experience.
High proficiency with Adobe Creative Cloud tools, including Photoshop, Illustrator, and InDesign; Canva or other graphic-design tools; Microsoft Office; social media; content and email marketing; advertising platforms; analytics and tracking tools; and CRM systems.
Knowledge of event-planning principles and best practices, including coordinating logistics, managing budgets, and executing events successfully.

Responsibilities

Perform marketing and promotional activities to achieve the community’s revenue and occupancy goals.
Greet prospective residents and conduct community and residence hall tours.
Monitor market and competitor conditions that may affect occupancy.
Develop and implement short- and long-term marketing plans and goals to sustain occupancy.
Follow established policies for concessions, specials, and other occupancy programs.
Design and execute marketing initiatives to drive community traffic, including referral and employer outreach programs, internet marketing, and social media.
Use on-site property management software to track unit availability, traffic, leasing activity, prospect data, and resident demographics.
Ensure the community and model units meet partner and company standards for show quality.
Inspect units before move-ins and communicate outstanding readiness items to the operations team.
Respond professionally and promptly to resident, parent, client, and owner questions and concerns, resolving or referring issues as appropriate.
Complete accounting, financial, administrative, and other reports.
Ascend and descend multiple flights of stairs, particularly during emergencies.
Work occasional longer-than-standard hours, including holidays and weekends, to support high-demand events or urgent needs.
Perform other duties as assigned or necessary.
Monitor and ensure compliance with applicable regulations, organizational standards, operational processes, and established policies and procedures; report violations.
Follow safety practices and promptly report equipment malfunctions, injuries, accidents, and other safety issues.
Identify opportunities to improve efficiency and productivity and offer suggestions.
Stay current on marketing and event-management practices through training, research, professional publications, or other appropriate methods, and apply relevant knowledge.

Benefits

Medical, dental, vision, disability, and life insurance.
Low-cost (free basic) employee medical coverage for employee-only plans.
Paid time off, including 15 vacation days, 4 personal days, 10 sick days, and 11 paid holidays for new hires; additional vacation accrues with tenure.
Birthday off after one year of service.
Onsite housing discount at Greystar-managed communities for onsite team members, subject to discount and unit availability.
Six-week paid sabbatical after 10 years of service and every 5 years thereafter.
401(k) with company match of up to 6% of pay after 6 months of service.
Paid parental leave.
Lifetime fertility benefit reimbursement up to $10,000, including adoption or surrogacy.
Employee Assistance Program.
Critical illness, accident, hospital indemnity, pet insurance, and legal plans.
Charitable giving program and benefits.
Potential eligibility for quarterly or annual bonuses for corporate positions, or weekly, monthly, and/or quarterly bonuses for onsite property positions, based on applicable program terms and performance.