Marketing and Communications Manager (Saban Center)

City of Tuscaloosa•Tuscaloosa, AL

20d

About The Position

The Marketing and Communications Manager oversees and coordinates public and media relations, marketing, design, community engagement, and digital and online communications for the City of Tuscaloosa, including its websites and social media platforms. The position plans and implements strategic initiatives and marketing and advertising efforts to build awareness of City programs and activities, maintain a consistent visual identity, and promote Tuscaloosa as a place to live, work, and play. The manager oversees communications content and campaigns across digital, print, audio, and video platforms; manages media and public relations and advertising channels and budgets; and coordinates outreach with City departments, consultants, agencies, local media, and the community. The role also manages the City's social media accounts and community engagement efforts, responds to public concerns, and may serve as a City spokesperson or Public Information Officer when assigned. Work is performed under the direction of the Executive Director of Strategic Communications and in coordination with other departments and the community. The manager is authorized to act on behalf of the Executive Director in their absence and supervises assigned staff. Participation in daytime, evening, and weekend community events is required.

Requirements

Bachelor's degree in Public Relations, Advertising, Communications, Marketing, Public Administration, Business Administration, or a related field; three years of relevant work experience; or an equivalent combination of education, training, and experience.
Must possess and maintain a valid driver's license.
Ability to operate automated office equipment, including computers, printers, typewriters, copy and facsimile machines, and telephones.
Ability to communicate effectively with coworkers, managers, supervisors, and the general public, including speaking in public and preparing written materials with correct format, punctuation, spelling, and grammar.
Ability to understand policies and procedures, learn personnel-related principles and techniques, make independent judgments in the absence of supervision, and acquire and explain job-related knowledge.
Ability to perform basic arithmetic and interpret statistical data.
Ability to coordinate hands and eyes while operating office equipment and handle equipment, controls, and switches with manual dexterity.
Ability to adapt to and perform under moderate stress when confronted with an emergency.
Ability to meet the physical demands of light work.

Nice To Haves

Supervisory experience preferred.

Responsibilities

Oversee the planning, organization, and implementation of strategic initiatives and marketing and advertising efforts that generate awareness of City programs and activities.
Supervise, direct, and evaluate assigned staff, including addressing employee concerns, directing work, counseling and disciplining employees, and completing performance appraisals.
Manage media relations, public relations, marketing, and advertising for City programs, events, and projects.
Monitor the consistent presentation of the City's visual identity across digital and print assets.
Develop public awareness campaigns that promote Tuscaloosa and encourage media and public participation.
Maintain positive public relations; respond to public calls about problems, complaints, or emergencies; direct inquiries to the appropriate area; and resolve issues as necessary.
Oversee the development and design of communications materials.
Manage multiple City social media accounts; coordinate posts with departments; develop social media strategy; administer and monitor pages; publish posts and replies; and moderate page activity.
Analyze social media and community engagement data, metrics, insights, and best practices, and use findings to improve reach and performance.
Support the relationship between the City and the public through courteous and cooperative interactions, while maintaining confidentiality.
Oversee research, writing, and editing of press materials and media alerts, promote proper language use, and ensure regular distribution of feature stories to media.
Develop marketing and advertising plans and oversee their execution for programs and events, including campaigns and promotional materials.
Work with local media channels to secure advertising and placement for programs and events.
Serve as City spokesperson at meetings, special events, and media functions when the Executive Director of Strategic Communications is absent.
Manage City relationships with broadcast, print, and radio advertising channels, including contracts and trade agreements, and manage the City advertising budget.
Oversee content creation across platforms, including digital, audio, and video content.
Participate in daytime, evening, and weekend community events and activities.
Provide updates to City website content and coordinate updates with the City webmaster.
Coordinate with consultants and other agencies on marketing, advertising, communications, and outreach.
Rotate into the Public Information Officer role when Incident Command is activated, as directed by the Executive Director of Strategic Communications.
Meet essential job functions and attendance requirements, maintain effective working relationships, and perform related duties as required.